Hernandhi, Desi Tri (2018) Desain Sistem Informasi Pemasaran Berbasis Website Untuk Promosi (Studi Kasus pada Kedai Ayam Geprak & Sambal Bawang Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini berjudul Desain Sistem Informasi Pemasaran Berbasis Website untuk Promosi yang dilakukan di Kedai Ayam Geprak & Sambal Bawang yang berlokasi di Kota Malang. Latar belakang dari penelitian adalah Kedai Ayam Geprak & Sambal Bawang melakukan kegiatan promosi dengan cara yang masih konvensional, seperti penyebaran brosur, pamflet. Promosi yang dilakukan kurang efektif karena memerlukan biaya, tenaga, waktu yang banyak, untuk itu dalam penelitian ini peneliti berusaha memberikan penyelesaian dari permasalahan tersebut dengan berupa desain sistem informasi pemasaran berbasis website yang digunakan untuk promosi. Jenis penelitian yang digunakan adalah jenis penelitian kualitatif dengan metode studi kasus. Fokus penelitian ini adalah menganalisis permasalahan yang terjadi dalam Sistem Informasi Promosi pada Kedai Ayam Geprak & Sambal Bawang kemudian mendesain website. Sumber data diperoleh dari pihak perusahaan, kemudian diolah oleh peneliti. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dokumentasi serta materi audio dan visual. Metode analisis yang digunakan berbentuk kualitatif. . Hasil penelitian ini adalah sebuah desain website untuk sistem informasi promosi yang dapat mendukung fungsi bisnis. Desain website dilakukan dengan merancang diagram konteks dan data flow diagram terlebih dahulu, setelah itu menggunakan website builder bernama Weebly yang dilakukan secara online. Desain website ini dapat menyediakan fitur yang mendukung fungsi bisnis berupa media promosi, manajemen hubungan pelanggan, manajemen produk.
English Abstract
This research was entitled „The Design of Website-Based Marketing Information System for Promotion Purposes‟ referring to the design applied at Kedai Ayam Geprak & Sambal Bawang which was located in the City of Malang. The research was initiated when the researcher viewed that the promotion activities of Kedai Ayam Geprak & Sambal Bawang were still done conventionally such as spreading brochures and pamphlets. The promotion was done less effective because it required much costs, energy and times. Therefore, the research tried to give solution to the problem by assisting the management in designing a website-based marketing information system for promotional purposes. This research used a qualitative method with a case study. It focused on analyzing problems that occured in the Marketing Information System of promotion subsystem of Kedai Ayam Geprak & Sambal Bawang and then designing a website. The data were obtained from the company itself the processed by the reseacher. Data collection techniques were done by observation, interview, documentation and also collecting audio and visual materials. A qualitative method was used in the process of analysis. The results of this research was a design of website containing promotion information system supporting business functions. The website was done by designing the context diagram and data flow diagram at first and then using the website builder named Weebly done online. The design of the website could provide features that support business functions such as media of promotion, customer relationship management and product management.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2018/20/051801544 |
| Uncontrolled Keywords: | Desain Sistem Informasi Promosi, Desain Website, Sistem Informasi Promosi, Website, Promosi |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.82 Sales promotion > 658.827 Use of brands and trademarks |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Yusuf Dwi N. |
| Date Deposited: | 23 Apr 2018 03:22 |
| Last Modified: | 26 Oct 2021 05:02 |
| URI: | http://repository.ub.ac.id/id/eprint/9721 |
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BAB I.pdf Download (542kB) | Preview |
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BAGIAN DEPAN.pdf Download (865kB) | Preview |
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DAFTAR PUSTAKA.pdf Download (298kB) | Preview |
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8. LAMPIRAN.pdf Download (151kB) | Preview |
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BAB III.pdf Download (209kB) | Preview |
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