Panduasih, Sofi (2013) Faktor-Faktor Psikologis Pengaruhnya Terhadap Keputusan Pembelian. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian Ini Bertujuan Untuk Mengetahui F aktor- F aktor Pembentuk Dari Psikologis Dan Untuk Mengetahui Pengaruh Secara Bersama-Sama Dan Parsial (Sendiri-Sendiri) Faktor Psikologis (Motivasi, Persepsi, Pembelajaran, Keyakinan Dan Sikap) Terhadap Struktur Keputusan Pembelian. Jenis Penelitian Yang Digunakan Adalah Explanatory Research .Sampel Dalam Penelitian Ini Sebanyak 102 Orang Responden Yang Merupakan Pengguna Blackberry . Metode Pengumpulan Data Menggunakan Kuesioner. Teknik Penarikan Sampel Yang Digunakan Adalah Teknik Purposive Sampling . Analisis Data Yang Digunakan Adalah Analisis Deskriptif, Analisis Faktor Dan Analisis Regresi Linear Berganda. Hipotesis Yang Diuji Adalah Bahwa Motivasi, Persepsi, Pembelajaran, Keyakinan Dan Sikap Adalah Faktor Pembentuk Psikologis Yang Mempengaruhi Struktur Keputusan Pembelian. Ada Pengaruh Secara Bersama-Sama Maupun Parsial Variabel Bebas Terhadap Struktur Keputusan Pembelian Serta Terhadap Variabel Yang Berpengaruh Dominan Terhadap Struktur Keputusan Pembelian. Hasil Penelitian Menunjukkan Bahwa V
English Abstract
This Study Aims To Determine The Factors Forming Of Psychological And To Determine The Effect Together And Partial Psychological Factors (Motivation, Perception, Learning, Beliefs And Attitudes) Of Purchase Decision Structure. This Type Of Research Is Explanatory Research.Sampel In This Study Were 102 Respondents Who Are Blackberry Users. Methods Of Data Collection Using Questionnaires. The Sampling Technique Used Was Purposive Sampling Technique. Analysis Of The Data Used Is Descriptive Analysis, Factor Analysis And Multiple Linear Regression Analysis. The Hypothesis Tested Was That Motivation,Perception, Learning, Beliefs And Attitudes Are Forming Psychological Factors That Affect The Structure Of The Purchase Decision. There Are Influences Together And Partially Independent Variables On The Structure Of The Purchase Decision As Well As The Dominant Variable Of The Structure Of Purchase Decision. The Results Showed That Motivational Variables, Variables Of Perception, Learning Variables, Belief And Attitudinal Variables Jointly Have A Significant Influence On The Structure Of The Purchase Decision (Y) With A Calculated F Value Of 20,058 With Significant F Of 0,000 ( _ < 0,05) And Adjusted R Square Value Of 0,485. The Results Also Indicate That The Perception Variables (X2) Is The Dominant Variable On Purchase Decision Structure (Y) As Indicated By The Regression Coefficient B Of 2,361, With A T Value Of 5,569 And Significant T Of < 0,000 Research ( _ < 0,05). The Conclusion Of This Study Is To Use Factor Analysis Varimax Rotation Of The 20 Indicators Included In The Rotation Of The Factors Are 5 Main Factors, Namely Perception (X1), Learning (X2), Motivation (X3), Attitude (X4) And Beliefs (X5).
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2013/545/051400169 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 16 Jan 2014 11:14 |
| Last Modified: | 22 Oct 2021 02:35 |
| URI: | http://repository.ub.ac.id/id/eprint/116088 |
Preview |
Text
DAFTAR_ISI.pdf Download (1MB) | Preview |
Preview |
Text
BAB_I.pdf Download (1MB) | Preview |
Preview |
Text
BAB_II.pdf Download (1MB) | Preview |
Preview |
Text
sumarry.pdf Download (1MB) | Preview |
Preview |
Text
RINGKASAN.pdf Download (1MB) | Preview |
Preview |
Text
BAB_III.pdf Download (2MB) | Preview |
Preview |
Text
BAB_IV.pdf Download (2MB) | Preview |
Preview |
Text
BAB_V.pdf Download (1MB) | Preview |
Preview |
Text
Cover.pdf Download (1MB) | Preview |
Actions (login required)
 |
View Item |