Fauziah, Listyan Nur (2017) Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi Dan Persepsi Harga Terhadap Pemilihan Model Jasa Transportasi Online (Studi Pada Pengguna Jasa Transportasi Online Grabcar). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kepercayaan, kemudahan, kualitas informasi dan persepsi harga terhadap keputusan konsumen memilih model jasa transportasi online studi pada pengguna jasa transportasi online GrabCar. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel - variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 120 responden yang diambil dari populasi pengguna jasa transportasi online GrabCar. Pengambilan sampel menggunakan teknik purposive sampling. Karakteristik responden yang dipilih yaitu, telah berusia 18 tahun dan telah menggunakan jasa transportasi online GrabCar. Teknik analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa kepercayaan, kemudahan, kualitas informasi dan persepsi harga berpengaruh positif terhadap pemilihan model jasa transportasi online GrabCar, dengan kemudahan memiliki pengaruh terbesar dalam pemilihan model jasa transportasi online GrabCar.
English Abstract
This study aims at determining the influence of trust, ease,quality of information and price perception on consumer’s decisions to selection online transport service model study on users of GrabCar online transportation services. This explanatory research explains the causal relationship between the variables through hypothesis testing. This study uses a sample of 120 respondents taken from the population of GrabCar (an online transportation service) users, which were selected using purposive sampling technique. The criteria of the respondents are people who are at least 18 years old and have used GrabCar's service. The data were analyzed using multiple linear regression. The results of subsequent analysis prove that trust, ease, information quality and price perception have a positive effect on consumer’s selection to uses GrabCar’s service, with the ease of having the greatest influence in the selection of GrabCar's online transport service model.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2017/637/051710612 |
| Uncontrolled Keywords: | Kepercayaan, kemudahan, kualitas informasi, persepsi harga dan pemilihan model jasa transportasi online GrabCar, Trust, ease, quality of information, price perceptions, selection to use GrabCar's service model |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 2 Consumer behavior |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 30 Nov 2017 07:19 |
| Last Modified: | 02 Nov 2020 07:54 |
| URI: | http://repository.ub.ac.id/id/eprint/6308 |
Actions (login required)
 |
View Item |