Peran Kepercayaan Konsumen Terhadap Keputusan Pembelian Pakaian Secondhand Secara Online Via Jejaring Sosial

Wandari, Artarika Vista (2017) Peran Kepercayaan Konsumen Terhadap Keputusan Pembelian Pakaian Secondhand Secara Online Via Jejaring Sosial. Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk mengetahui peran kepercayaan konsumen terhadap keputusan pembelian pakaian secondhand secara online via jejaring sosial. Penelitian ini termasuk penelitian kuantitatif, dengan jumlah sampel sebanyak 150 orang yang pernah membeli pakaian secondhand secara online via jejaring sosial. Teknik pengambilan sampling menggunakan accidental sampling, sedangkan data menggunakan kuesioner yang disebarkan secara online melalui google.form. Skala yang digunakan, yaitu skala kepercayaan konsumen, yang diadaptasi dari Pratiwi (2013) dan skala keputusan pembelian, diadaptasi dari Herawaty (2015). Analisis data menggunakan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa terdapat peran kepercayaan konsumen yang signifikan terhadap keputusan pembelian pakaian secondhand secara online via jejaring sosial, yaitu sebesar 0.619.

English Abstract

This study aims to determined the role of consumer trust in the decision to purchase secondhand clothes online via social networking. This study includes quantitative research, with a total sample of 150 people who have purchased secondhand clothing online via social networking. Sampling technique used accidental sampling, while the data used questionnaires distributed online through google.form. The scale used, namely the scale of consumer trust, adapted from Pratiwi (2013) and the scale of purchasing decisions, was adapted from Herawaty (2015). Data analysis using simple linear regression analysis. The results showed that there was a significant role of consumer trust in the decision to purchase secondhand clothing online via social networking, which is 0.619.

Item Type:	Thesis (Sarjana)
Identification Number:	SKR/FIS/2017/567/051706560
Uncontrolled Keywords:	kepercayaan konsumen, keputusan membeli, secondhand
Subjects:	600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 2 Consumer behavior
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Psikologi
Depositing User:	Kustati
Date Deposited:	07 Sep 2017 07:26
Last Modified:	26 Nov 2020 02:46
URI:	http://repository.ub.ac.id/id/eprint/2233

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