Khabibi, Akhmad Zakki (2019) Pengaruh Hedonic Shopping Terhadap Shopping Lifestyle dan Dampaknya Terhadap Impulse Buying (Survei Online pada Pelanggan J.CO Donuts & Coffe Indonesia). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk (1) untuk menganalisis pengaruh Hedonic Shopping Terhadap Shopping Lifestyle (2) untuk menganalisis pengaruh Hedonic Shopping Terhadap Impulse Buying (3) untuk menganalisis pengaruh Shopping Lifestyle Terhadap Impulse Buying pada pelanggan J.CO Donuts & Coffe Indonesia. Jenis Penelitian yang digunakan adalah penelitian eksplanatori dengan pendekatan kuantitatif. Variabel dalam penelitian ini meliputi Hedonic Shopping, Shopping Lifestyle, dan Impulse Buying. Sampel dalam penelitian ini sebanyak 116 responden yang menjadi followers akun official Facebook yang diambil dengan menggunakan metode purposive sampling dan metode pengumpulan data menggunakan kuisioner online. Analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (path analysis). Hasil penelitian ini menunjukkan bahwa Hedonic Shopping (X) berpengaruh signifikan terhadap Shopping Lifestyle (Y1), Hedonic Shopping (X) berpengaruh signifikan terhadap Impulse Buying (Y2), Shopping Lifestyle (Y1) berpengaruh signifikan terhadap Impulse Buying (Y2), Terdapat pengaruh tidak langsung yang signifikan Hedonic Shopping (X) terhadap Impulse Buying (Y2) melalui Shopping Lifestyle (Y1).
English Abstract
This study aims to (1) to analyze the effect of Hedonic Shopping on Shopping Lifestyle (2) to analyze the effect of Hedonic Shopping on Impulse Buying (3) to analyze the effect of Shopping Lifestyle on Impulse Buying of Indonesian J.CO Donuts & Coffe Customers. The type of research used is explanatory research with a quantitative approach. The variables in this study include Hedonic Shopping, Shopping Lifestylem and Impulse Buying. The sample in this study were 116 respondents who were followers of the official Facebbok accaount taken using the purposive sampling method and data collection methods using online questionannaries. Analysis of the data used descriptive analysis and path analysis. The results of this study showed that Hedonic Shopping (X) has a significant effect on Shopping Lifestyle (Y1), Hedonic Shopping has a significant effect on Impulse Buying (Y2), Shopping Lifestyle has a significant effect on Impulse Buying (Y2), there is a significant indirect effect of Hedonic Shopping (X) on Impulse Buying (Y2) through Shopping Lifestyle (Y1).
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2019/834/052000468 |
| Uncontrolled Keywords: | Hedonic Shopping, Shopping Lifestyle, Impulse Buying |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 2 Consumer behavior |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 10 Nov 2020 12:20 |
| Last Modified: | 21 Oct 2021 01:27 |
| URI: | http://repository.ub.ac.id/id/eprint/177833 |
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