Saqib, Anassrulloh Rizky (2019) Pengaruh Perceived Usefulness, Perceived Ease Of Use, Structural Assurance, Dan Social Influence Terhadap Intention To Reuse Dimediasi Oleh Trust (Studi Pada Pengguna Aplikasi Ovo Di Kediri Town Square). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh perceived usefulness, perceived ease of use, structural assurance, dan social influence terhadap intention to reuse aplikasi OVO, pengaruh yang ingin diketahui adalah pengaruh langsung maupun tidak langsung melalui variabel mediasi yaitu trust. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Populasi dalam penelitian ini adalah pengguna aplikasi OVO di Kediri Town Square, Kota Kediri. Sampel yang digunakan sejumlah 210 sampel yang diperoleh melalui teknik purposive sampling dengan karakteristik responden yang memiliki aplikasi OVO pada smartphone dan secara aktif menggunakannya dalam bertransaksi keuangan. Instrumen pengumpulan data menggunakan kuisioner dengan skala likert yang selanjutnya data diuji menggunakan Partial Least Square (PLS) melalui aplikasi SmartPLS3.0. Dari hasil pengujian data diketahui bahwa perceived usefulness, perceived ease of use, dan structural assurance memiliki pengaruh secara positif dan signifikan terhadap Trust yang selanjutnya Trust memiliki pengaruh terhadap intention to reuse aplikasi OVO, sedangkan social influence hanya memiliki pengaruh terhadap intention to reuse aplikasi OVO dan lemah dalam mempengaruhi trust. Trust terbukti mampu memediasi pengaruh secara tidak langsung perceived usefulness, perceived ease of use, dan structural assurance terhadap Intention to Reuse secara parsial.
English Abstract
This research aims to determine the effect of perceived usefulness, perceived ease of use, structural assurance, and social influence on the intention to reuse OVO applications, and also to discover of both direct or indirect effect through a trust as a mediator variable. The type of research is explanatory research which explains the causal relationship between variables through testing hypotheses. The population in this research were OVO application users in Kediri Town Square, Kediri. The sample used was 210 samples collected through purposive sampling technique with the characteristics of respondents who have OVO applications on their smartphone and actively use it in financial transactions. The instrument of data collection uses a questionnaire with a Likert scale and then the data is tested using Partial Least Square (PLS) through the SmartPLS3.0 application. From the results, it is known that perceived usefulness, perceived ease of use, and structural assurance have a positive and significant influence on trust, and trust has an influence on intention to reuse OVO applications, while social influence only has an influence on the intention to reuse OVO applications and weak in influencing trusts. Trust is proven to be able to mediate partially the indirect influence of perceived usefulness, perceived ease of use, and structural assurance on the intention to reuse OVO
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FEB/2019/95/051903532 |
| Uncontrolled Keywords: | perceived usefulness, perceived ease of use, structural assurance, social influence, trust, intention to reuse, perceived usefulness, perceived ease of use, structural assurance, social influence, trust, intention to reus |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 2 Consumer behavior |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 06 Oct 2020 15:18 |
| Last Modified: | 21 Oct 2021 05:02 |
| URI: | http://repository.ub.ac.id/id/eprint/170334 |
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