Utomo, Jatmiko (2018) Pengaruh Faktor Psikologis Konsumen Terhadap Keputusan Pembelian Pada Distro Fanatik Football Factories Malang (Studi Pada Konsumen Distro Fanatik Football Factories Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Fashion tidak bisa dijauhkan dari manusia pada saat ini, mulai dari anak – anak hingga orang tua sangat peduli dengan penampilan. Mereka menganggapfashion adalah hal yang wajib diperhatikan dalam setiap penampilan mereka terutama bagi anak muda pada era milenial saat ini. Penelitian ini bertujuan untuk mengetahui pengaruh faktor psikologis yang terdiri dari motivasi, persepsi, pembelajaran, keyakinan, dan sikap terhadap keputusan pembelian konsumen distro Fanatik Football Factories Malang. Penelitian ini menggunakan penelitisn eksplanatori dengan jumlah sampel sebanyak 100 responden. Pengambilan sampel menggunakan metode non probability dengan purposive sampling. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa uji validitas, uji reliabilitas, dan uji asumsi klasik (uji normalitas, uji multikolinearitas, dan uji heterokedastisitas). Data analisis yang digunakan yaitu regresi linier berganda sedangkan uji hipotesis menggunakan uji F, uji t, dan uji dominan. Hasil penelitian menunjukkan bahwa variabel motivasi, persepsi, pembelajaran, keyakinan, dan sikap berpengaruh secara positif dan signifikan terhadap keputusan pembelian konsumen distro Fanatik Football Factories.
English Abstract
Fashion is currently insperable from people. As kids concerned much about their appearance. They, particulary young people of millenial era, thought that fashion is something that must be considered every time they appear in public. This study aims to determine the influence of psychological factors consisting of motivation, perception, learning, beliefs, and attitudes on consumer purchase on the products of Fanatik Football Factories. The sample of this explanatory research with a samples of 100 people selected through using nonprobability method by purposive sampling technique. The instrument of this study is assessed by using validity test, reliability test, and classical assumption test consisting of normality test, multicollinearity test, and heterokedasticity test. The data were analyzed used multiple linear regression and hypothesis test using F test, t test, and dominant test. The results showed that the variables of motivation, perception, learning, beliefs, and attitudes affect positive and significant on consumer purchase decision distro Fanatik Football Factories.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2018/140/051804530 |
| Uncontrolled Keywords: | Faktor psikologis, Keputusan pembelian konsumen,Keyakinan, Motivasi, Persepsi, Pembelajaran, Distro .sikap,Fanatik Football Factories, Psychological factors, consumer purchase decisions, belief, Motivation, Perception, Learning, Distro. attitude, Fanatik Football Factories |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 2 Consumer behavior |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 06 Nov 2019 02:37 |
| Last Modified: | 20 Oct 2021 02:55 |
| URI: | http://repository.ub.ac.id/id/eprint/166382 |
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