Hardjo, Dimitrie (2018) Studi Deskriptif Elemen Fast Fashion Yang Mempengaruhi Keputusan Pembelian Konsumen Uniqlo Di Indonesia. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana elemen - elemen fast fashion, yaitu Quick Response, Enhanced Design, dan Price dapat mempengaruhi Keputusan Pembelian konsumen Uniqlo di Indonesia. Penelitian ini merupakan penelitian deskriptif yang menggunakan metode survey. Objek penelitian yang digunakan ialah Uniqlo Indonesia dan memilih sebanyak 272 responden yang merupakan konsumen dari Uniqlo Indonesia. Hasil penelitian menunjukkan bahwa konsumen Uniqlo, baik laki – laki dan perempuan merasa elemen – elemen fast fashion dapat memengaruhi keputusan mereka untuk melakukan pembelian. Tidak ada perbedaan yang signifikan antara laki – laki dan perempuan dalam menentukan keputusannya dalam membeli produk fast fashion.
English Abstract
The study aims to explain fast fashion elements which are Quick Response, Enhanced Design, and Price and their impact consumer purchase decision in Uniqlo Indonesia. The descriptive study is using survey method. Research object used in the study is Uniqlo Indonesia and chose 272 respondents whom are Uniqlo consumers. The result of this study shows that both men and women agreed that fast fashion elements impacted their decision to buy fast fashion’s products. However, the study shows that there is no significant difference between men and women on their perception towards buying fast fashion’s items.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIS/2018/422/051806090 |
| Uncontrolled Keywords: | fast fashion, quick response, enhanced design, price, keputusan pembelian fast fashion, quick response, enhanced design, price, consumers purchase decision |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 2 Consumer behavior |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 11 Jul 2019 07:35 |
| Last Modified: | 21 Oct 2021 06:00 |
| URI: | http://repository.ub.ac.id/id/eprint/164278 |
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