Sutisna, Muhamad Fadilah (2018) Pengaruh E-Service Quality Terhadap E-Loyalty Pada Website Lazada.Co.Id Yang Dimediasi Oleh Variabel E-Satisfaction (Studi Pada Konsumen Lazada Indonesia). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality terhadap eloyalty pada website Lazada.co.id secara langsung dan tidak langsung melalui esatisfaction. Jenis penelitian ini adalah explanatory research dengan pendekatan kuantitatif melalui metode kuesioner yang dibagikan secara online. Populasi penelitian ini adalah konsumen Lazada Indonesia yang pernah melakukan transaksi atau berbelanja melalui website Lazada.co.id, dan telah berusia lebih dari 18 tahun. Sampel dalam penelitian ini sebanyak 100 responden dengan menggunakan teknik purposive sampling. Analisis data menggunakan Structural Equation Modeling (SEM) dengan software SmartPLS (Partial Least Square). Hasil penelitian ini menunjukkan bahwa e-service quality berpengaruh signifikan dan positif terhadap e-loyalty secara langsung dan tidak langsung melalui e-satisfaction.
English Abstract
This study aims to determine the effect of e-service quality on e-loyalty on the website Lazada.co.id directly and indirectly through e-satisfaction. This type of research is explanatory research with quantitative approach through questionnaire method which is distributed online. The population of this study is the consumer Lazada Indonesia who had made transactions or shopping through the website Lazada.co.id, and has been aged more than 18 years. The sample in this research is 100 respondents by using purposive sampling technique. Data analysis using Structural Equation Modeling (SEM) with SmartPLS software (Partial Least Square). From the results of this study found that e-service quality has a significant and positive effect on e-loyalty directly and indirectly through e-satisfaction
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2018/267/051805538 |
| Uncontrolled Keywords: | E-Service Quality, E-Loyalty, E-Satisfaction, E-Service Quality, E-Loyalty, E-Satisfaction |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.3 Personnel management (human resource management) > 658.31 Elements of personnel management > 658.314 Motivation, morale, discipline > 658.314 2 Incentives > 658.314 22 Job satisfaction |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 06 Aug 2019 02:05 |
| Last Modified: | 20 Oct 2021 04:21 |
| URI: | http://repository.ub.ac.id/id/eprint/163921 |
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