Trihutama, Rizky Putra (2018) Pengaruh Perceived Ease Of Use, Perceived Usefulness Dan Trust Terhadap Behavioral Intention To Use (Studi Pada Pengguna Go-Pay Layanan Go-Jek). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini memiliki tujuan untuk mengetahui pengaruh perceived ease of use, perceived usefulness, dan trust terhadap behavioral intention to use pada pengguna Go-Pay layanan Go-Jek. Hasil dari penelitian ini menunjukkan pengaruh signifikan dari perceived ease of use, perceived usefulness dan trust terhadap behavioral intention to use. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausan antara variabel-variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 140 responden. Populasi dari penelitian ini pengguna layanan Go-Jek yang pernah menggunakan sistem pembayaran Go-Pay untuk pembayaran layanan Go-Jek. Analisis data pada penelitian ini menggunakan analisis regresi linier berganda dengan SPSS 21. Berdasarkan hasil uji hipotesis dapat disimpulkan bahwa variabel perceived ease of use, perceived usefulness, dan trust berpengaruh signifikan terhadap behavioral intention to use
English Abstract
This research aims to examine the effect of perceived ease of use, perceived usefulness, and trust toward behavioral intention to use on Go-Pay users of Go-Jek services. The result of this study showed the significant effect of perceived ease of use, perceived usefulness and trust toward behavioral intention to use. The research type was explanatory research which explain about causal relation between variables from the research hypothesis. The number of respondents in this research defined as 140 respondents were selected using purposive sampling method. The population of this research was Go-Jek users who have used Go-Pay payment system for Go-Jek service payments. The data in this study were analyzed by multiple linear regression with SPSS 21. The results of the hypothesis showed that perceived ease of use, perceived usefulness, and trust have significant influences toward behavioral intention to use.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2018/261/051805532 |
| Uncontrolled Keywords: | Perceived Ease of Use, Perceived Usefulness, Trust, Behavioral Intention to use, Perceived Ease of Use, Perceived Usefulness, Trust, Behavioral Intention to us |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 2 Consumer behavior |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 08 Oct 2019 08:02 |
| Last Modified: | 20 Oct 2021 04:17 |
| URI: | http://repository.ub.ac.id/id/eprint/163906 |
Preview |
Text
Rizky Putra Trihutama.pdf Download (32MB) | Preview |
Actions (login required)
 |
View Item |