Hermawan, Alwin Fauzi (2017) Pengaruh Customer Relationship Marketing Terhadap Kepuasan Dan Loyalitas Pelanggan (Survei Pada Pelanggan Maskapai Penerbangan Garuda Indonesia Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui penjelasam CustomerRelationship Marketing terhadap Kepuasan dan Loyalitas Pelanggan, Metodeyang digunakan ini yaitu metode analisis jalur (path), dengan sempel sebanyak100 orang responden dengan populasi yang tidak diketahui, hasil tersebut didapatmenggunakan rumus Machin & Champbell, Teknik analisa data yang digunakandalam penelitian ini adalah Statistical Package for Sosial Science (SPSS)Hasil yang di dapatkan melalui analisis yang telah dilakukan adalah (1)Customer Relationship Marketing berperngaruh siginifikan terhadap Kepuasan (2)Customer Relationship Marketing berpengaruh siginifikan terhadap LoyalitasPelanggan (3) Kepuasan berpengaruh siginifikan terhadap Loyalitas Pelanggan
English Abstract
This study aims to explain Customer Relationship Marketing to CustomerSatisfaction and Loyalty, The method used is the method of path analysis, withsempel as many as 100 respondents with unknown population, the results obtainedusing the formula Machin & Champbell, Data analysis techniques used in thisresearch is Statistical Package for Social Science (SPSS)The results obtained through the analysis that has been done is (1)Customer Relationship Marketing siginifikan significantly to Satisfaction (2)Customer Relationship Marketing whether significant influence on CustomerLoyalty (3) Does Satisfaction significantly influence Customer Loyalty
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2017/1312/051801858 |
| Uncontrolled Keywords: | Customer Relationship Marketing, Kepuasan, Loyalitas Pelanggan |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.81 Sales management > 658.812 Customer relations |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Yusuf Dwi N. |
| Date Deposited: | 26 Mar 2018 02:31 |
| Last Modified: | 26 Oct 2021 04:48 |
| URI: | http://repository.ub.ac.id/id/eprint/8934 |
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BAB V.pdf Download (30kB) | Preview |
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KATA PENGANTAR.pdf Download (159kB) | Preview |
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BAB II.pdf Download (139kB) | Preview |
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BAB I.pdf Download (82kB) | Preview |
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LAMPIRAN.pdf Download (822kB) | Preview |
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BAB III.pdf Download (122kB) | Preview |
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BAB IV.pdf Download (148kB) | Preview |
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