Herdiyanti,, Siti Maidina (2017) Pengembangan Model Personal Branding Aktor Politik Untuk Pemilih Muda Perkotaan (Studi Kasus Personal Branding Eddy Soeparno di Kota Cirebon oleh Lembaga Akar Rumput Strategic Consulting (ARSC)). Sarjana thesis, Universitas Brawijaya.
Abstract
Personal branding Eddy Soeparno untuk pemilih muda di Kota Cirebon melalui Lembaga ARSC merupakan salah satu strategi politik dalam upaya sosialisasi dan pemenangan elite politik. Dalam upaya tersebut tentu saja banyak faktor yang mendukung keberhasilan personal branding tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Lokasi penelitian dilakukan di lembaga ARSC dan Kota Cirebon. Hasil penelitian ini mendapatkan enam faktor yang berkontribusi mendorong personal branding Eddy Soeparno kepada pemilih muda Kota Cirebon yaitu profil pribadi, kompetensi, gaya penampilan, aktivasi media sosial dan website, pendekatan komunitas dan realisasi program. Adapun pengembangan model personal branding aktor politik kepada pemilih muda perkotaan yang dirumuskan dari model-model personal branding oleh beberapa ahli antara lain meliputi atribut profil personal, identitas profesional, casual look, multi communication platform, community engagement, dan komitmen.
English Abstract
Personal branding of Eddy Soeparno for young voters in Cirebon City through the ARSC Institute is one of the political strategies as the effort of socialization and winning the political elite. In that effort of course there are many factors that support the success of personal branding process. The research uses qualitative approach with case study method. The location of the research is at ARSC Institute and Cirebon City. The results of the research get six factors that contribute to encourage personal branding of Eddy Soeparno for young voters in Cirebon City. Those are personal profile, competency, style of appearance, social media and website activation, community approach and program realization. The development of personal branding model of political actors for young urban voters formulate from personal branding models by some experts include six attributes. Those are personal profile, professional identity, casual look, multi communication platform, community engagement, and commitment.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIS/2017/443/051705129 |
| Uncontrolled Keywords: | Personal Branding, Model, Pemilih Muda |
| Subjects: | 300 Social sciences > 302 Social interaction > 302.2 Communication > 302.23 Media (Means of communication) > 302.231 Digital media |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Politik |
| Depositing User: | Sugiantoro |
| Date Deposited: | 21 Jul 2017 02:01 |
| Last Modified: | 02 Nov 2020 07:39 |
| URI: | http://repository.ub.ac.id/id/eprint/451 |
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