Jamila, Maria Ulfatul (2020) Pengaruh Digital Literacy Dan Technology Experience Terhadap Continuance Intention Dimediasi Oleh Attitude (Studi Pada Pengguna Gopay Di Malang). Magister thesis, Universitas Brawijaya.
Abstract
Penelitian ini menganalisis pengaruh digital literacy, technology experience, attitude, dan continuance intention pada pengguna GoPay di Malang. Populasi penelitian ini adalah pengguna GoPay di Malang. Teknik purposive sampling digunakan dengan total 200 responden dan data dianalisis menggunakan Smart-PLS. Hasil penelitian ini menunjukkan bahwa digital literacy tidak mempengaruhi attitude dan continuance intention pengguna GoPay. Technology experience secara langsung dan tidak langsung memengaruhi continuance intention pada pengguna GoPay. Sementara attitude tidak mampu memediasi pengaruh digital literacy pada continuance intention, attitude mampu memediasi pengaruh technology experience pada continuance intention pengguna GoPay di Malang.
English Abstract
This study analyzed the effect of digital literacy, technology experience, attitude, and continuance intention on GoPay users in Malang). The population of this research is GoPay users in Malang. The purposive sampling technique is used with a total of 200 respondents, and data was analyzed using Smart-PLS. The results of this study indicate that digital literacy did not affect the attitude and intention of GoPay users. Technology experience has directly and indirectly affected continuance intention in GoPay users. While attitude was not able to mediate the effect of digital literacy on continuance intention, attitude was able to mediate the effect of technology experience on the continuance intention of GoPay users in Malang.
Other obstract
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| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | 0420020020 |
| Uncontrolled Keywords: | digital literacy, technology experience, attitude, continuance intention |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 3 Consumer attitudes, preferences, reactions |
| Divisions: | S2/S3 > Magister Manajemen, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Nur Cholis |
| Date Deposited: | 25 Feb 2021 17:56 |
| Last Modified: | 06 Jan 2023 01:47 |
| URI: | http://repository.ub.ac.id/id/eprint/183457 |
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Text (DALAM MASA EMBARGO)
TESIS MARIA ULFATUL JAMILA 186020200111004 - Maria UlfatulJamila.pdf Restricted to Registered users only until 31 December 2023. Download (7MB) |
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