Meitiana, - (2018) Pengaruh Sikap Dan Keterlibatan Terhadap Niat Dan Perilaku Pembelian Souvenir Produk Budaya Di Kota Palangka Raya. Doctor thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis: (1) bahwa sikap adalah konstruk hirarkis yang terdiri dari attitude toward authenticity, attitude toward aesthetics, dan attitude toward care and carriage; (2) pengaruh dari sikap terhadap niat; (3) pengaruh keterlibatan terhadap sikap; (4) pengaruh keterlibatan terhadap niat; (5) pengaruh keterlibatan terhadap perilaku pembelian souvenir produk budaya; dan (6) pengaruh niat terhadap perilaku pembelian souvenir produk budaya. Populasi dalam penelitian ini adalah seluruh pembeli souvenir di kota Palangka Raya. Pengambilan sampel menggunakan metode convenience sampling, dengan jumlah sampel sebanyak 210 responden. Data yang telah terkumpul selanjutnya dianalisis dengan menggunakan SEM (Structural Equation Model). Hasil penelitian menunjukkan bahwa: (1) sikap merupakan konstruk hirarkis yang terdiri dari attitude toward authenticity, attitude toward aesthetics, dan attitude toward care and carriage; (2) sikap berpengaruh terhadap niat; (3) keterlibatan berpengaruh terhadap sikap; (4) keterlibatan berpengaruh terhadap niat; (5) keterlibatan tidak berpengaruh terhadap perilaku pembelian souvenir produk budaya; dan (6) niat berpengaruh terhadap perilaku pembelian souvenir produk budaya.
English Abstract
The objective of this study is to assess and analyze (1) that attitude is a hierarchical construct consisting of attitude toward authenticity, attitude toward aesthetics, and attitude toward care and carriage, (2) the influence of attitude on intention, (3) the influence of involvement on attitude, (4) the influence of involvement on intention, (5) the influence of involvement on purchase behavior toward cultural souvenir product, and (6) the influence of intention on purchase behavior toward cultural souvenir product. The population of this study is all souvenir buyers in Palangka Raya city, from which 210 respondents were selected using convenience sampling method. The collected data was analyzed using SEM (Structural Equation Model). The results of this study show that (1) attitude is a hierarchical construct consisting of attitude toward authenticity, attitude toward aesthetics, and attitude toward care and carriage, (2) attitude influences intention, (3) involvement influences attitude, (4) involvement influences intention, (5) involvement does not influence purchase behavior toward cultural souvenir product, and (6) intention influences purchase behavior toward cultural souvenir product.
Other obstract
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| Item Type: | Thesis (Doctor) |
|---|---|
| Identification Number: | DIS/658.834 3/MEI/p/2018/061810260 |
| Uncontrolled Keywords: | CONSUMER ATTITUDES, PREFERENCES, REACTION |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 3 Consumer attitudes, preferences, reactions |
| Divisions: | S2/S3 > Doktor Ilmu Manajemen, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Endang Susworini |
| Date Deposited: | 16 Feb 2021 07:31 |
| Last Modified: | 16 Feb 2021 07:33 |
| URI: | http://repository.ub.ac.id/id/eprint/183300 |
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