Umah, Nafi Faridhatul (2019) Pengaruh Status Consumption Terhadap Fashion Consciousness dengan Religiosity Sebagai Variabel Moderasi (Survei pada Pengguna Fashion Hijab di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk (1) mengetahui dan menganalisis pengaruh Status Consumption terhadap Fashion Consciousness (2) mengetahui dan menganalisis pengaruh Status Consumption terhadap Fashion Consciousness yang dimoderasi oleh variabel Religiosity. Variabel pada penelitian ini terdiri dari variabel independen yaitu Status Consumption, variabel dependen yaitu Fashion Consciousness dan variabel moderasi yaitu Religiosity. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Kriteria populasi dalam penelitian ini adalah wanita yang menggunakan hijab, berusia minimal 19 tahun dan berdomisili di Kota Malang. Sampel yang digunakan dalam penelitian ini sebanyak 152 responden. Teknik pengambilan sampel menggunakan non probability sampling yaitu purposive sampling. Metode pengumpulan data menggunakan kuesioner offline. Metode analisis data menggunakan analisis Moderated Regression Analysis (MRA). Hasil penelitian ini menunjukkan bahwa (1) variabel status consumption berpengaruh positif signifikan terhadap variabel fashion consciousness. (2) variabel religiosity sebagai variabel moderasi berpengaruh negatif dan signifikan pada hubungan variabel status consumption terhadap fashion consciousness. Hal ini menunjukkan bahwa terdapat hubungan yang berlawanan arah dengan keterlibatan religiosity pada hubungan status consumption terhadap fashion consciousness dimana kecenderungan fashion consciousness individu dipengaruhi oleh sejauh mana tingkat sadar status atau tingkat religiusitas individu yang lebih tinggi.
English Abstract
The purpose of this study to (1) identify and analyze the influence of the Status Consumption on Fashion Consciousness (2) identify and analyze the influence of the Status Consumption on Fashion Consciousness moderated by variable Religiosity. These research variables include Status Consumption as independent variables, Fashion Consciousness as dependent variables and Religiosity as moderation variable. The type of this research is explanatory with quantitative approach. The population in this research were women aged 19 years above that wears hijab and lives in Malang. Data were collected through questionnaires to 152 respondents with purposive sampling. The method of analysis used is Moderated Regression Analysis (MRA). The results showed that (1) status consumption had a significant positive effect to fashion consciousness (2) religiosity as moderation variables had significant negative effect to status consumption on fashion consciousness. That means there are an opposite relationship with religiosity in status consumption relationship to fashion consciousness because the individual fashion consciousness tendencies are influenced by the extent to which they are status conscious or a higher level of religious.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2019/838/052001011 |
| Uncontrolled Keywords: | Status Consumption, Fashion Consciousness, dan Religiosity Status Consumption, Fashion Consciousness, and Religiosity |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.81 Sales management > 658.812 Customer relations |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 11 Nov 2020 04:56 |
| Last Modified: | 21 Oct 2021 01:21 |
| URI: | http://repository.ub.ac.id/id/eprint/178758 |
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