-, Labuda (2019) Pengaruh Perceived Web Quality, Perceived Benefit, Dan Perceived Risk Terhadap Attitude Toward Online Food Delivery Melalui Trust Sebagai Variabel Mediasi. Magister thesis, Universitas Brawijaya.
Abstract
Fenomena model bisnis baru yaitu collaborative consumption akhir-akhir ini mulai banyak diteliti. Tujuan dari penelitian ini adalah untuk menyelidiki faktor-faktor penentu sikap konsumen terhadap online food delivery (OFD) Data didasarkan pada 300 sampel yang valid untuk menguji secara empiris model penelitian menggunakan pendekatan Partial Least Square (PLS). Hasil hipotesis yang diajukan yaitu perceived benefit, dan trust ditemukan berpengaruh secara signifikan terhadap attitude toward OFD. Perceived Risk dan Perceived Web Quality menjadi keniscayaan dalam fenomena bisnis digital, akan tetapi, dalam penelitian ini kualitas web dan resiko yang dirasakan tidak berpengaruh secara signifikan terhadap attitude toward OFD. Trust yang diharapkan mampu menjadi mediasi pada setiap hubungan antar variabel. Hanya pada perceived risk tidak dapat memediasi. Hasil empiris ini memberikan ide-ide pengetahuan baru yang substansial di bidang pemasaran terutama pada konsep konsumsi kolaboratif.
English Abstract
There have been many studies about the phenomenon of collaborative consumption as a new business model. This study aimed to investigate the determinants of consumer attitudes in the basis of collaborative consumption towards Online Food Delivery (OFD). A valid sample of 300 people was employed to empirically test the research model using the Partial Least Square (PLS) modeling approach. As a result, all proposed hypotheses were supported, except the hypotheses related to perceived risk. Perceived risk becomes a necessity in business phenomena. However, in this study, perceived risks did not significantly influence consumer attitudes. In addition, Trust that is resulted to mediate in every relationship, but the perceived risk will not mediate.These empirical results were feasible to find out new ideas that are substantial in the field of marketing, especially in the concept of collaborative consumption.
Other obstract
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| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | TES/658.834 3/LAB/p/2019/041903433 |
| Uncontrolled Keywords: | WEB QUALITY, CONSUMER SATISFACTION, PURCHASE INTENTION, ONLINE SHOPPING |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 3 Consumer attitudes, preferences, reactions |
| Divisions: | S2/S3 > Magister Manajemen, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Endang Susworini |
| Date Deposited: | 13 Jan 2020 04:36 |
| Last Modified: | 13 Jan 2020 04:36 |
| URI: | http://repository.ub.ac.id/id/eprint/177825 |
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