Harun, Muhamad (2019) Pemaknaan Khalayak Mengenai Pertukaran Peran Gender Dalam Film (Studi Reception Analysis Pada Film Ki and Ka (2016)). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana pemaknaan khalayak (pasangan suami-istri) dari latar belakang budaya berbeda mengenai pertukaran peran gender dalam film Ki and Ka. Film Ki and Ka merupakan salah satu film Bollywood yang mencoba memberi cara pandang baru tentang peran gender, dengan menampilkan pertukaran peran gender yang dijalankan antara laki-laki dan perempuan di dalam keluarga. Dalam realitas kehidupan pada umumnya hal itu tentunya tidak sesuai, terutama pada masyarakat India dan Indonesia yang kental dengan budaya patriarki. Penelitian ini merupakan penelitian kualitatif deskriptif dengan metode Reception Analysis model Stuart Hall, yaitu encoding dan decoding yang membagi pemaknaan khalayak kedalam Three Hypothetical Positions, terdiri dari Dominant Hegemonic Position (Posisi Hegemoni), Negotiated Code Position (Posisi Negosiasi), dan Oppotional Code Position (Posisi Oposisi). Teknik pengumpulan data yang digunakan dalam penelitian ini adalah in depth interview (wawancara mendalam). Hasil penelitian ini menemukan bahwa pemaknaan yang diterima informan tentang pembagian peran yang dijalankan antara suami dan istri, ternyata masih berpegang teguh terhadap stereotype budaya patriarki yang dibentuk melalui konstruksi sosial. Tidak ada satupun informan yang berada pada posisi Dominant hegemonic (posisi hegemoni). Hampir seluruh informan pada dasarnya tidak menyetujui wacana dominan yang ditampilkan pada film Ki and Ka, karena nilainilai antara pembuat pesan yang di tampilkan dan penonton (informan) sangat berbeda bahkan bertolak belakang. Informan yang istrinya hanya berfokus mengurus pekerjaan domestik dan suami yang berfokus mencari nafkah masuk dalam Negotiated Code Position (posisi negosiasi). Sedangkan informan yang istrinya ikut bekerja dan suami yang juga membantu pekerjaan domestik masuk dalam Oppotional Code position (posisi oposisi). Selain itu, ternyata faktor agama, budaya, dan keluarga menjadi dasar sebagai pembentuk peran gender yang dijalankan oleh informan.
English Abstract
This study aims to determine how the meaning of audiences (married couples) from different cultural backgrounds regarding the exchange of gender roles in the film Ki and Ka. Ki and Ka is one of the Bollywood films that tries to give a new perspective on gender roles, by displaying the exchange of gender roles that are carried out between men and women in the family. In the reality of life in general it is certainly not appropriate, especially in Indian and Indonesian society which is thick with patriarchal culture. This research is a descriptive qualitative research with the Stuart Hall model Reception Analysis method, namely encoding and decoding which divides the audience's meaning into Three Hypothetical Positions, consisting of Dominant Hegemonic Position, Negotiated Code Position, and Oppotional Code Position. Data collection techniques used in this study were in depth interviews. The results of this study found that the meaning received by the informant about the division of roles carried out between husband and wife, apparently still held fast to the patriarchal cultural stereotypes formed through social construction. There is no informant in the Dominant hegemonic position. Almost all informants basically did not approve of the dominant discourse displayed in the film Ki and Ka, because the values between the message makers that were displayed and the audience (informants) were very different and even contradictory. The informant whose wife only focuses on domestic work and the husband who focuses on earning a living is included in the Negotiated Code Position. While informants whose wives come to work and husbands who also help domestic work enter the Oppotional Code position. In addition, it turns out that religious, cultural, and family factors are the basis for forming gender roles played by informants.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FISIP/2019/920/051909754 |
| Uncontrolled Keywords: | Reception Analysis, peran gender, konstruksi sosial, budaya patriarki. Reception Analysis, gender roles, social construction, patriarchal culture. |
| Subjects: | 300 Social sciences > 302 Social interaction > 302.2 Communication > 302.23 Media (Means of communication) > 302.231 Digital media > 302.231 014 Discourse Analysis |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 18 Aug 2020 03:06 |
| Last Modified: | 24 Nov 2023 04:10 |
| URI: | http://repository.ub.ac.id/id/eprint/175081 |
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