Rochmah, Ainur (2019) Pengaruh Brand Image Universitas Brawijaya Terhadap Pengambilan Keputusan Mahasiswa Melanjutkan Studi Ke Perguruan Tinggi. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh brand image Universtas Brawijaya terhadap pengambilan keputusan mahasiswa melanjutkan studi ke Perguruan Tinggi. Subjek penelitian ini merupakan mahasiswa dan memperoleh partisipan sebesar 123 orang dengan teknik pengambilan sampel accidental sampling. Analisis data yang digunakan adalah regresi sederhana pada SPSS version.21. Hasil analisis regresi sederhana, diperoleh nilai koefisien sebesar 0,000 (p < 0,05) yang berarti adanya pengaruh brand image Universitas Brawijaya terhadap pengambilan keputusan mahasiswa melanjutkan studi ke Perguruan Tinggi.
English Abstract
The purpose of this study is to determine the effect of brand image Brawijaya Univerity on decision making continues the study. Subject in the study were undergraduate Brawijaya University and obtained participant as 123 people with accidental sampling techniques. Data analysis used is simple regression from SPSS 21 version. The results of a simple regression analysis, obtained a coefficient of 0,000 (p <0.05), which means the influence of Brawijaya University's brand image on the decision making of students who continue their studies in Higher Education
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FISIP/2019/772/051908191 |
| Uncontrolled Keywords: | Brand Image, Mahasiswa, Pengambilan keputusan, Universitas Brawijaya, brand image, students, decision making, Brawijaya University |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.82 Sales promotion > 658.827 Use of brands and trademarks |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Psikologi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 10 Aug 2020 07:06 |
| Last Modified: | 10 Aug 2020 07:06 |
| URI: | http://repository.ub.ac.id/id/eprint/174847 |
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