Widyastuti, Lutfia (2019) Pengaruh Label Halal, Harga, Dan Kualitas Terhadap Preferensi Konsumen Muslim Dalam Pembelian Kosmetik Asing (Studi Pada Mahasiswi Muslim Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh label halal, harga, dan kualitas terhadap preferensi konsumen muslim dalam melakukan pembelian kosmetik asing khususnya pada mahasiswi Muslim di Kota Malang. Responden pada penelitian ini yaitu 100 mahasiswi Muslim di Kota Malang. Data yang digunakan diambil melalui kuesioner. Penelitian ini menggunakan teknik analisis regeresi logistic dengan menggunakan alat uji yaitu IBM SPSS 25.0. Uji multikolinearitas dilakukan sebelum uji analisis regeresi logistic untuk memastikan tidak terjadi multikolinearitas antara variabel independen. Hasil dari penelitian menunjukkan bahwa secara simultan label halal, harga, dan kualitas berpengaruh secara signifikan terhadap preferensi konsumen muslim dalam melakukan pembelian kosmetik asing. Secara parsial masing-masing label halal, harga, dan kualitas juga berpengaruh secara signifikan terhadap preferensi konsumen Muslim dalam melakukan pembelian kosmetik asing.
English Abstract
This research aims to determine the effect of halal labels, prices, dan quality of Muslim consumers preference for foreign cosmetics purchasing especially for Muslim female students in Malang city. The respondents included 100 Muslim female students in Malang city. Questionnere was used for data accumulation for this research. This research used logistic regeression analysis techniques by an instrument i.e. IBM SPSS 25.0. the multicollinearity check was done before the logistic regeression analysis check to ensure there was no multicollinearity between the independent variable. The result of the research indicate that the halal labels, prices, and quality simultaneously have a significant impact on Muslim consumers preference in purchasing for foreign cosmetics. Partially, in each specific case of halal labels, prices, and quality are significantly influencing Muslim consumers preference in purchasing for foreign cosmetics as well.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FEB/2019/337/051907923 |
| Uncontrolled Keywords: | Kosmetik Asing, Perilaku Konsumen, Preferensi Konsumen Muslim, Label Halal, Harga, Kualitas, Foreign Cosmetics, Consumer, Behavior, Muslim Consumers Preference, Halal Label, Price, Quality |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 3 Consumer attitudes, preferences, reactions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 10 Aug 2020 07:05 |
| Last Modified: | 16 Aug 2020 02:51 |
| URI: | http://repository.ub.ac.id/id/eprint/174739 |
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