Wardani, Ra’uf Seno (2019) Pengaruh Pengalaman Pembelian Dan Electronic Word Of Mouth Terhadap Minat Beli Ulang (Survei Online Pada Pengguna Bukalapak Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk: (1) mengetahui dan menjelaskan pengaruh Pengalaman Pembelian terhadap Minat Beli Ulang. (2) Pengaruh Electronic Word Of mouth terhadap Minat Beli Ulang. (3) Pengaruh Pengalaman Pembelian dan Electronic Word Of Mouth terhadap Minat Beli Ulang. Jenis penelitian ini menggunakan pendekatan kuantitatif dan metode yang digunakan adalah ekplanatori (explanatory research). Populasi pada penelitian ini adalah warga Kota Malang yang pernah berbelanja di situs Bukalapak dengan usia 18 tahun. Teknik pengambilan sampel menggunakan metode purposive sampling dengan jumlah sampel sebanyak 116 orang. Teknik pengumpulan data menggunakan kuesioner online yang telah diuji validitas dan reliabilitasnya. Teknik analisis yang digunakan adalah analisis statistik deskriptif dan analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa: (1) Terdapat pengaruh positif yang signifikan variabel Pengalaman Pembelian tehadap Minat Beli Ulang. (2) Terdapat pengaruh positif yang signifikan variabel Electronic Word Of Motuh terhadap Minat Beli Ulang. (3) Terdapat pengaruh positif yang signifikan variabel Pengalaman Pembelian dan Electronic Word Of Mouth secara bersama-sama terhadap Minat Beli Ulang
English Abstract
This research aims to: (1) know and explain the influence of Purchase Experience on Repurchase Intention, (2) to know and explain the influence Electronic Word Of Mouth on Repurchase Intention, (3) to know and explain the influence Purchase Intention and Electronic Word Of Mouth to Repurchase Intention together. This type of research uses a quantitative approach and the method used is explanatory research. The population in this study were residents of Malang City who had shopped at the Bukalapak site at the age of 18 years. The sampling technique used purposive sampling method with a total sample of 116 people. The technique of collecting data uses an online questionnaire that has been tested for validity and reliability. The analysis technique used is descriptive statistical analysis and multiple regression analysis. The results of this study indicate that: (1) There is a significant positive effect on the variable Purchasing Experience on Repurchase Intention, (2) There is a significant positive effect on the Electronic Word Of Motuh variable on repurchase intention, and (3) There is a significant positive influence on the variable Experience of Purchasing and Electronic Word Of Mouth together on Repurchase Intention.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2019/35/051906024 |
| Uncontrolled Keywords: | Pengalaman Pembelian, Electronic Word Of Mouth, Minat Beli Ulang, Purchase Intention, Electronic Word Of Mouth, Repurchase Intention |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 3 Consumer attitudes, preferences, reactions |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Nur Cholis |
| Date Deposited: | 10 Aug 2020 06:37 |
| Last Modified: | 28 Oct 2021 03:06 |
| URI: | http://repository.ub.ac.id/id/eprint/172737 |
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