Analisis Pengaruh Kenyamanan Layanan Online Terhadap Kepuasan Konsumen Mobile Commerce Di Indonesia

Aridinta, Frinda Agnesya (2019) Analisis Pengaruh Kenyamanan Layanan Online Terhadap Kepuasan Konsumen Mobile Commerce Di Indonesia. Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara dimensi-dimensi kenyamana layanan online terhadap kepuasan pengguna mobile commerce, utamanya mobile shopping. Dimensi kenyamanan layanan yang digunakan dalam penelitian ini adalah Kenyamanan Akses ke Platform, Kenyamanan Pencarian Produk, Kenyamanan Keputusan, Kenyamanan Transaksi, dan Kenyamanan Pasca Pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Teknik pengumpulan data yang digunakan adalah menggunakan kuesioner dan wawancara. Kuesioner ditujukan kepada mahasiswa yang penah melakukan mobile shopping dalam kurun waktu maksimal enam bulan terakhir. Wawancara ditujukan kepada responden secara acak guna memperoleh informasi tambahan terkait pertanyaan dalam kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah menggunakan analisis regresi linier berganda menggunakan aplikasi SPSS dan Microsoft Excel. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara Kenyamanan Akses ke Platform, Kenyamanan Pencarian Produk, Kenyamanan Keputusan, Kenyamanan Transaksi, dan Kenyamanan Pasca Pembelian, dengan Kepuasan Konsumen

English Abstract

This research aims to determine the effect of the dimensions of online service convenience on the satisfaction of mobile commerce, especially mobile shopping, users. The dimensions of service convenience used in this study are Access Convenience to Platform, Search Convenience to Product, Decision Convenience, Transaction Convenience, and Post-Purchase Convenience. This research uses a quantitative approach with survey methods. The data was obtained through questionnaires and interviews, in which the former were distribute to university students who have done mobile shopping in the maximum period of the last six months, and the latter was conducted to ramdomly selected respondent to obtain additional information regarding the questionnaire items. The data was then analyzed using multiple linear regression analysis in SPSS and Microsoft Excel. The results of this research indicate that there are positif and significant effects of Access Convenience to Platform, Search Convenience to Product, Decision Convenience, Transaction Convenience, and Post-Purchase Convenience on Customer Satisfaction

Other obstract

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Item Type:	Thesis (Sarjana)
Identification Number:	SKR/FEB/2019/58/051903495
Uncontrolled Keywords:	Mobile commerce, Kenyamanan Layanan Online, Kepuasan Konsumen, Mobile commerce, Online Service Convenience, Consumer Satisfaction
Subjects:	600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 3 Consumer attitudes, preferences, reactions
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	Nur Cholis
Date Deposited:	29 Oct 2019 02:11
Last Modified:	21 Oct 2021 04:44
URI:	http://repository.ub.ac.id/id/eprint/170124

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