Triyoga, Rahmanu (2018) Pengaruh Perceived Value terhadap Customer Satisfaction dan Repurchase Intention (Survei pada Konsumen Warunk Upnormal Cabang Borobudur Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menjelaskan pengaruh: (1) pengaruh Perceived Value terhadap Customer Satisfaction; (2) pengaruh Perceived Value terhadap Repurchase Intention; (3) pengaruh Customer Satisfaction terhadap Repurchase Intention. Jenis penelitian yang digunakan pada penelitian ini adalah explanatory research dengan menggunakan pendekatan kuantitatif. Sampel yang diambil sebanyak 116 reponden yang merupakan konsumen Warunk Upnormal Borobudur Kota Malang. Metode pengumpulan data yang digunakan adalah kuisioner. Analisis data yang digunakan pada penelitian ini adalah Path Analysis. Hasil penelitian ini menunjukkan bahwa variabel Perceived Value berhubungan positif dan berpengaruh signifikan terhadap Customer Satisfaction yang dapat dilihat dari nilai signifikansi F < α yaitu 0,000 < 0,05 dan nilai Adjusted R Square sebesar 0,376. Hal ini menunjukkan bahwa kontribusi variabel Perceived Value dan Customer Satisfaction adalah sebesar 37,6% sedangkan sisanya 62,4%. Perceived Value berhubungan positif dan berpengaruh signifikan terhadap Repurchase Intention yang dapat dilihat dari koefisien beta sebesar 0,293 dengan arah yang positif, menunjukkan bahwa dengan semakin meningkatnya Perceived Value akan memberikan peningkatan terhadap Repurchase Intention, dengan thitung sebesar 3,579 dan probabilitas sebesar 0,001 (p<0,05). Customer Satisfaction berhubungan positif dan berpengaruh signifikan terhadap Repurchase Intention yang dapat dilihat dari nilai signifikansi F < α yaitu 0,000 < 0,05 dan nilai Adjusted R Square sebesar 0,527. Hal ini menunjukkan bahwa kontribusi variabel Customer Satisfaction dan Repurchase Intention adalah sebesar 52,7% sedangkan sisanya 47,3%.
English Abstract
The purpose of this research is to explain the influence of; (1) The influence of Perceived Value on Customer Satisfaction; (2) The influence of Perceived Value on Repurchase Intention; (3) The effect of Customer Satisfaction on Repurchase Intention. The type of research that used in this research is explanatory research using a quantitive approach. Samples taken as many as 116 respondents are consumers of Warunk Upnormal Borobudur Malang City. The data collection method used is a questionnaire. Data analysis used in this research is Path Analysis. The results of this study indicate that the Perceived Value variable is positively related and has a significant influence on Customer Satisfaction which can be seen from the significance value of F <α which is 0,000 <0.05 and the Adjusted R Square value is 0.376. This shows that the contribution of the Perceived Value and Customer Satisfaction variables is 37.6% while the remaining 62.4%. Perceived Value is positively related and has a significant influence on Repurchase Intention which can be seen from the beta coefficient of 0.293 in a positive direction, indicating that the increasing Perceived Value will give an increase in Repurchase Intention, with tcount 3.579 and probability of 0.001 (p <0, 05). Customer Satisfaction is positively related and has a significant influence on Repurchase Intention which can be seen from the significance value of F <α which is 0,000 <0.05 and the Adjusted R Square value is 0.527. This indicates that the Customer Satisfaction and Repurchase Intention variables are 52.7%. while the remaining 47.3%.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2018/1145/051901185 |
| Uncontrolled Keywords: | Perceived Value, Customer Satisfaction dan Repurchase Intention. |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 3 Consumer attitudes, preferences, reactions |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 29 Oct 2019 01:20 |
| Last Modified: | 18 Oct 2021 03:48 |
| URI: | http://repository.ub.ac.id/id/eprint/165546 |
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