Rochmah, Afratsin Maisya (2018) Perbandingan Pengaruh Perencanaan Strategi Terhadap Kinerja Karyawan Dengan Perencanaan Kinerja Pemasaran (Studi Kasus Pada Pt.Bank Negara Indonesia (Persero)Tbk. Dikantor Cabang Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini menguji dan menganalisis pengaruh dari perencanaan strategi terhadap kinerja karyawan dan kinerja perusahaan PT. Bank Nasional Indonesia Persero Tbk di Kantor Cabang Malang. Penelitian ini menggunakan jenis penelitian ekplanatory dengan pendekatan kuantitatif. Teknik pengambilan sampel yang digunakan adalah sampling jenuh. Sampel penelitian berjumlah 72 karyawan. Hasil penelitian menunjukan bahwa , 1) perencanaan strategi berpegaruh signifikan terhadap kinerja karyawan. 2) perencanaan strategi berpengaruh positif dan signifikan terhadap kinerja pemasaran. 3) kinerja pemasaran memiliki dampak paling tinggi akibat adanya perencanaan strategi karena memiliki koefisien regresi paling besar.
English Abstract
This research examines and analyzes the effects of strategic planning on employee performance and marketing performance of PT. National Bank of Indonesia Persero in Malang Branch Office. This research uses explanatory research type with quantitative approach. The sampling technique used is saturated sampling research sample amounted to 72 employees. The result of the research shows that: 1) Strategic planning has a significant effect on employee performance. 2) Strategic planning has a positive and significant impact on marketing performance. 3) Marketing Performance has the highest impact due to the strategic planning has the greatest regression coefficient.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2018/454/051809285 |
| Uncontrolled Keywords: | Pengaruh Perencanaan Strategi , Kinerja Karyawan ,Kinerja Pemasaran, Influence Strategic Planning, Employee Performance, Marketing Performance |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.3 Personnel management (human resource management) > 658.31 Elements of personnel management > 658.312 Conditions of employment, performance rating, utilization of personnel > 658.312 5 Performance rating (evaluation) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 23 May 2019 07:06 |
| Last Modified: | 20 Oct 2021 08:10 |
| URI: | http://repository.ub.ac.id/id/eprint/164343 |
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