Prayogo, RizkyBagus (2015) Model Pergerakan dan Skala Pelayanan Minimarket pada Lingkungan Perumahan. Sarjana thesis, Universitas Brawijaya.
Abstract
Kecamatan Lowokwaru merupakan kecamatan dengan jumlah penduduk terbanyak di Kota Malang. Banyaknya penduduk di Kecamatan Lowokwaru menyebabkan bertambahnya kebutuhan penduduk akan tersedianya perumahan. 90% perjalanan yang terjadi merupakan perjalanan berbasis tempat tinggal, sehingga banyaknya perumahan di Kota Malang menyebabkan bertambah besarnya pergerakan berbasis perumahan. Salah satu fasilitas utama dalam pembangunan perumahan adalah perdagangan dan jasa atau pertokoan. Perkembangan toko modern yang pesat di Kota Malang didukung oleh respon positif dari masyarakat. Toko modern yang berkembang pesat di Kota Malang yaitu toko moder atau minimarket yang berada pada jaringan waralaba (franchise) seperti Indomaret, Alfamart dan Alfamidi. Pada tahun 2010 jumlah minimarket yang sudah memiliki ijin sebanyak 77 unit dan persebaran terbanyak berada pada Kecamatan Lowokwaru. Skala pelayanan minimarket terhadap perumahan dan preferensi konsumen terhadap minimarket dipengaruhi oleh kesanggupan minimarket menyediakan produk serta jasa yang konsumen harapkan untuk memenuhi kebutuhan dan keinginan konsumen. Semakin banyaknya perumahan menyebabkan bertambah banyaknya pergerakan menuju minimarket. Jenis penilian ini yaitu penelitian kuantitatif dengan analisis karakteristik perumahan, karakteristik rumah tangga, karakteristik minimarket, analisis network skala pelayanan dan regresi linear berganda. Berdasarkan hasil analisis network skala pelayanan dapat dikelompokan perumahan menjadi 5 kelompok waktu tempuh. Prosentase terbesar yaitu 75% terdapat pada kelompok waktu tempuh 5 menit. Pemodelan pergerakan menuju minimarket dapat dirumuskan Y = - 2,773 + 0,254 X1 0,034 X2 0,367 X3 0,100 X5 0,040 X6 0,350 X7 – 0,487 X8 0,418 X9 0,023 X10 0,119 X11. Dengan R square sebesar 0,550 sehingga dapat disimpulkan bahwa variabel terikat pergerakan menuju minimarket dapat dijelaskan sebesar 55% oleh varibael bebas yang terdiri dari jumlah anggota keluarga, usia, pekerjaan, pendapatan, jam operasional, luas parkir, jenis produk, moda yang digunakan, alasan memilih, frekuensi belanja, barang yang dibeli.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FT/2015/761/051506940 |
| Subjects: | 300 Social sciences > 307 Communities > 307.1 Planning and development > 307.121 6 City planning |
| Divisions: | Fakultas Teknik > Teknik Perencanaa Wilayah dan Kota |
| Depositing User: | Indah Nurul Afifah |
| Date Deposited: | 22 Oct 2015 10:16 |
| Last Modified: | 21 Oct 2021 05:26 |
| URI: | http://repository.ub.ac.id/id/eprint/143912 |
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