Gunawan, Bogy Rizky (2018) Tingkat Kepuasan Petani Dalam Pembelian Benih Jagung Manis Di Kecamatan Kayen Kidul Kabupaten Kedi. Sarjana thesis, Universitas Brawijaya.
Abstract
Benih merupakan salah satu faktor produksi yang peranannya sangat signifikan dalam menentukan produktivitas usahatani. Penggunaan benih yang unggul akan meningkatkan produktivitas maupun produksi usahatani untuk mendapatkan produksi yang tinggi perlu digunakan benih yang bermutu (Sugito dkk, 1991). Banyaknya perusahaan benih jagung manis menunjukkan adanya persaingan pasar yang semakin ketat antar perusahaan benih. Karena semakin banyak perusahaan dengan berbagai macam kualitas produk yang ditawarkan, maka semakin banyak pula pertimbangan konsumen atau petani dalam memilih produk mana yang akan dipilih sesuai dengan kebutuhan dan keinginannya. Penelitian ini akan menganalisis mengenai kepuasan konsumen yaitu petani pada produk benih jagung manis diukur dengan menggunakan alat analisis Importance Performance Analysis (IPA) dan Customer Satisfaction Indeks (CSI), analisis ini meliputi tingkat kepentingan konsumen, tingkat kinerja konsumen, tingkat kesenjangan (GAP) antara tingkat kepentingan dan tingkat kinerja, pemetaan dengan menggunakan diagram Kartesius, dan yang terakhir tingkat kepuasan petani. Jumlah atribut yang digunakan dalam penelitian ini berjumlah 24 atribut. Berdasarkan analisis yang telah dilakukan, dari 24 atribut yang ditentukan dalam penelitian, ternyata hanya 11 atribut yang menjadi pertimbangan konsumen dalam membeli serta menggunakan produk benih jagung manis. Atribut tersebut adalah bentuk tanaman jagung manis, kuantitas hasil produksi, ketahanan tanaman terhadap hama, ketahanan tanaman terhadap penyakit, ketahanan simpan (klobot awet hijau), umur panen tanaman, ukuran/bobot tongkol, ujung tongkol penuh (mepet), warna biji jagung manis, tebal/tipisnya daging buah (rendemen biji serut), dan berat kemasan. Hasil tingkat kepuasan dengan menggunakan alat analisis Customer Satisfaction Indeks (CSI) untuk benih jagung manis Talenta diperoleh nilai 78,55. Sedangkan untuk produk benih jagung merek Bonanza diperoleh nilai 73,21. Secara keseluruhan dapat disimpulkan bahwa produk benih jagung manis merek Talenta lebih difavoritkan oleh petani daripada produk benih jagung
English Abstract
Seed is one of the factors of production whose role is very significant in determining the productivity of farming. The use of superior seeds will increase the productivity and production of farming to obtain high production needs to be used quality seed (Sugito et al, 1991). The number of sweet corn seed companies indicates an increasingly tight market competition among seed companies. As more companies with a variety of quality products offered, the more consideration of consumers or farmers in choosing which products will be selected in accordance with the needs and desires. This research will analyze about consumer satisfaction that is farmer on sweet corn seed product measured by using analysis tool of Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI), this analysis covers level of consumer interest, level of consumer performance, level of gap (GAP) between level of importance and level of performance, mapping using Cartesian diagram, and the last level of farmer satisfaction. The number of attributes used in this study amounted to 24 attributes. Based on the analysis that has been done, the results of this study include; of the 24 attributes specified in the study, it turns out that only 11 attributes are considered by consumers in buying and using the products of sweet corn seed brand Talenta and Bonanza. The attributes are the shape of sweet corn plant, the quantity of production, the resistance of the plant to the pest, the resistance of the plant to the disease, the save endurance (durable green clobot), the age of the plant harvest, the size / weights of cobs, the end of the cob full (mepet), the color of sweet corn kernels , thickness / thinness of fruit flesh (yield of grated seed), weight of packaging. Based on the analysis that has been done, of the 24 attributes determined in the study, it turns out only 11 attributes into consideration consumers in buying and using sweet corn seed products. The attributes are the shape of sweet corn plant, the quantity of production, the resistance of the plant to the pest, the resistance of the plant to the disease, the save endurance (durable green clobot), the age of the plant harvest, the size / weights of cobs, the full cob end (mepet), the color of the sweet corn kernels , thickness / thinness of fruit flesh (yield of grated seed), and weight of packaging. The result of satisfaction level using Customer Satisfaction Index (CSI) for Talenta sweet corn seed obtained 78,55 value. As for the corn seeds brand Bonanza obtained value of 73.21. Overall it can be concluded that Talenta sweet corn seeds products are favored by farmers rather than sweet corn products of the Bonanza brand.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FP/2018/442/051807952 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.81 Sales management > 658.812 Customer relations |
| Divisions: | Fakultas Pertanian > Agribisnis |
| Depositing User: | Nur Cholis |
| Date Deposited: | 26 Nov 2018 03:51 |
| Last Modified: | 19 Oct 2021 05:31 |
| URI: | http://repository.ub.ac.id/id/eprint/14030 |
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