Twoana, Nindy Laksmita Rizka (2018) Persepsi Kualitas Dan Tingkat Kepuasan Petani Dalam Pembelian Benih Jagung Manis Hibrida Di Kecamatan Poncokusumo, Kabupaten Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Tanaman jagung di Indonesia dihasilkan oleh 4 provinsi dari 34 provinsi pada tahun 2017 mencapai produksi jagung tertinggi setara nasional. Empat (4) provinsi produksi tertinggi tahun 2017 di Indonesia yaitu Jawa Timur, Jawa Tengah, Lampung, dan Sulawesi Selatan. Provinsi Jawa Timur merupakan salah satu daerah yang turut dalam melakukan kontribusi terhadap ketahanan pangan secara nasional, sehingga dapat memiliki potensi serta peluang besar agar dapat mengembangkan produksi jagung. Sentra penghasil komoditas jagung di Provinsi Jawa Timur yaitu Kabupaten Tuban, Kabupaten Malang, Kabupaten Kediri dan Kabupaten Blitar. Sentra produksi jagung di Kabupaten Malang salah satunya yaitu Kecamatan Poncokusumo. Kecamatan Poncokusumo memiliki potensi tanaman pangan dan hortikultura. Potensi tanaman hortikultura salah satunya adalah jagung manis hibrida. Permintaan jagung manis hibrida di pasar yang semakin meningkat, sehingga terdapat peluang besar petani untuk menanam jagung manis hibrida serta terdapat peluang bagi perusahaan untuk memproduksi benih jagung manis hibrida. Produsen harus mengetahui kinerja atribut produk yang tepat agar sesuai dengan harapan petani. Berdasarkan latar belakang tersebut, tujuan penelitian ini ialah (1)Menganalisis tingkat persepsi kualitas berdasarkan tingkat kinerja dan kepentingan atribut benih jagung manis hibrida. (2) Menganalisis kepuasan petani terhadap atribut benih jagung manis hibrida. Metode analisis yang digunakan antara lain ialah (1) Importance Performance Analysis (IPA), dan (2) Customer Satisfaction Index (CSI), Keseluruhan analisis dilakukan dengan bantuan aplikasi Microsoft Excel 2007 dan SPSS versi 17. Berdasarkan hasil nilai Importance Performance Analysis (IPA) pada kuadran I pada benih jagung manis merek Talenta yaitu hasil produksi, sedangkan pada merek Jambore yaitu hasil produksi, warna biji, umur panen, bobot tongkol serta simpan kelobot awet hijau. Hasil kuadran II pada benih jagung manis hibrida merek Talenta yaitu warna biji, ujung togkol penuh, bobot tongkol dan daya simpan kelobot awet hijau sedangkan merek Jambore yaitu ujung tongkol penuh. Hasil atribut dari kuadran III merek Talenta adalah ketahanan tanaman terhadap hama, ketahanan tanaman terhadap penyakit, umur panen, bentuk tanaman. Sedangkan kuadran III merek Jambore adalah ketahanan tanaman terhadap hama, ketahanan tanaman terhadap penyakit dan tebal/tipisnya daging buah (rendemen). Kuadran IV merek Talenta adalah tebal/tipisnya daging buah (rendemen) dan berat kemasan. Sedangkan merek Jambore adalah bentuk tanaman dan berat kemasan. Berdasarkan perhitungan index kepuasan konsumen terhadap benih jagung manis hibrida merek Talenta senilai 76,71%, serta merek Jambore senilai 61,93%.ii Oleh karena itu, dari analisis IPA dan CSI pada atribut benih jagung manis hibrida merek Talenta didapatkan puas dengan indeks sebesar 76,71%. Terdapat atribut yang perlu diperbaiki, yakni hasil Produksi. Sedangkan atribut benih jagung manis hibrida merek Jambore yakni puas dengan indeks sebesar 61,93%. Terdapat 5 atribut yang perlu diperbaiki, yakni hasil Produksi, warna biji jagung manis, daya tahan simpan klobot, bobot tongkol, umur panen. Sehingga, atribut jagung manis merek Talenta dikatakan lebih puas. Produsen disarankan dapat melakukan program pendampingan secara berkala pada petani. Sedangkan petani disarankan dapat memilih produk benih sesuai yang diinginkan oleh konsumen atau memilih benih yang memiliki kualitas yang tepat.
English Abstract
The maize is produced by 4 of 34 province in Indonesia during 2017 reach the highest national equivalent corn production. There are Four (4) provinces which have the highes production corn, they are East Java, Central Java, Lampung, South Sulawesi. Province which produces the highest corn is East Java which is one of the regions that participate in contributing to national food safety so it can have the potential and great opportunities in order to develop corn production. Sentra producer of corn commodity in East Java Province are Tuban Regency, Malang Regency, Kediri Regency and Blitar Regency. Corn production center in Malang Regency are Poncokusumo District. Poncokusumo District has the potential of food crops and horticulture. One of the horticultural crops potency is hybrid sweet corn. The demand for hybrid sweet corn in the market is increasing, so there is a great opportunity for farmers to grow hybrid sweet corn and there is an opportunity for companies to produce hybrid sweet corn seeds. Manufacturers must know the performance of appropriate product attributes to fit the expectations of farmers. Based on this background, the purposes of this study are (1) Analyzing the level of perception of quality based on the level of performance and importance of hybrid sweet corn seed attribute. (2) Analyzing the satisfaction of farmers on the attributes of hybrid sweet corn seeds. The analytical methods used include: (1) Importance Performance Analysis (IPA), and (2) Customer Satisfaction Index (CSI), Overall analysis is done with the help of Microsoft Excel 2007 and SPSS version 17. Based on the value of Importance Performance Analysis (IPA) in quadrant I on seeds of sweet corn brand Talenta is the production result, while the Jamboree brand is the production result, color of corn kernels, age harvest, weights of corn cob and cornhust shelf life. Quadrant II results on hybrid sweet corn seeds of Talenta brand are color of corn kernels, corn cobs, weight of corn cob and corhusk shelf lefe while Jamboree brand is corn cob. The attributes of quadrant III of Talenta brand are insect resistant, injury resistant, harvesting, shape. While the quadrant III Jamboree brand is insect resistant, injury resistant and thick / thin fruit flesh (rendemen). The fourth quadrant of the Talenta brand is the thickness / thinness of the fruit flesh (rendemen) and the weight of packaging. While the Jamboree brand is a form of plant and packaging weight. Based on the calculation of consumer satisfaction index of hybrid sweet corn seeds brand Talenta worth 76.71%, and Jamboree brand worth 61.93%. Therefore, results from IPA and CSI analysis The attributes of hybrid sweet corn seeds brand of Talenta is statisfied with index equal to 76,71%. There are attributes that need to be fixed, is the yield production. While attributes of hybridiv sweet corn Jambore brand is satisfied with index of 61.93%. There are 5 attributes that need to be improved, they are the yield of Production, the color of sweet corn kernels, durability save klobot, weights cob, harvest age. Thus, attributes of hybrid sweet corn seed Talenta brand more satisfied. Manufacturers are advised to make regular program of assistance to farmers. While farmers are advised to choose the appropriate seed products desired by consumers or choose seeds that have the right quality
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FP/2018/416/051807947 |
| Uncontrolled Keywords: | Persepsi Kualitas, Tingkat Kepuasan, Jagung Manis |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.81 Sales management > 658.812 Customer relations |
| Divisions: | Fakultas Pertanian > Sosial Ekonomi Pertanian |
| Depositing User: | Nur Cholis |
| Date Deposited: | 10 Dec 2018 06:22 |
| Last Modified: | 19 Oct 2021 05:24 |
| URI: | http://repository.ub.ac.id/id/eprint/13736 |
Preview |
Text
Nindy Laksmita Rizka Twoana.pdf Download (2MB) | Preview |
Actions (login required)
 |
View Item |