Pasaribu, Sri Rejeki (2018) Tingkat Kepuasan Petani Dalam Pembelian Benih Jagung Manis Di Kecamatan Pare, Kabupaten Kediri. Sarjana thesis, Universitas Brawijaya.
Abstract
Jagung merupakan makanan pokok kedua oleh sebagian penduduk Indonesia. Produksi Jagung tertinggi pada tahun 2016 di Indonesia berada di wilayah Jawa Timur. Provinsi Jawa Timur merupakan salah satu wilayah yang memiliki potensi dan peluang sebagai lumbung pangan secara nasional. Sentra penghasil jagung di Jawa Timur pada tahun 2015 secara berurutan yaitu Kabupaten Tuban, Kabupaten Jember, Kabupaten Sumenep, Kabupaten Kediri dan Kabupaten Blitar. Sentra produksi jagung di Kabupaten Kediri salah satunya berada di Kecamatan Pare. Potensi pertanian yang ada di Kecamatan Pare yaitu tanaman padi dan palawija. Tanaman Palawija yang sering dibudidayakan adalah jagung manis. Jagung manis merupakan komoditas yang permintaannya selalu ada dan harganya lebih mahal dibandingkan jagung biasa. Permasalahan yang dihadapi petani di Kecamatan Pare yaitu banyaknya merek benih jagung manis beredar yang telah diproduksi perusahaan benih di Indonesia yang belum diketahui kepuasan petani berdasarkan tingkat kepentingan dan tingkat kinerja. Selain itu juga, jenis-jenis merek benih yang beredar di pasaran menyulitkan petani untuk memutuskan pembelian produk yang akan ditanam, sehingga petani memutuskan mengikuti petani yang telah berhasil menanam karena khawatir merugi jika mencoba benih baru. Hal tersebut akan mempengaruhi kepuasan petani nantinya. Berdasarkan latar belakang tersebut, tujuan penelitian ini ialah (1) Menganalisis kesesuaian antara tingkat kepentingan dan tingkat kinerja atribut produk benih jagung manis di Kecamatan Pare. (2) Menganalisis tingkat kepuasan petani terhadap atribut produk benih jagung manis di Kecamatan Pare, Kabupaten Kediri. Metode analisis yang digunakan antara lain ialah (1) Importance Performance Analysis (IPA), dan (2) Customer Satisfaction Index (CSI). Keseluruhan analisis dilakukan dengan bantuan aplikasi Microsoft Excel 2016 dan SPSS versi 16. Hasil dari kesesuaian antara tingkat kinerja dan tingkat kepentingan dengan menggunakan analisis IPA, atribut benih jagung manis merek Talenta terdapat 3 atribut yang perlu diperbaiki yang menjadi prioritas utama (kuadran I) yaitu ketahanan tanaman terhadap hama, ketahanan tanaman terhadap penyakit, dan kuantitas hasil produksi. Atribut-atribut yang memuaskan terdapat pada kuadran II seperti ukuran/bobot tongkol, tebal/tipisnya daging buah (rendeman biji serut), umur panen tanaman dan ketahanan simpan klobot perlu dipertahankan. Kuadran III memiliki prioritas rendah terdapat atribut warna benih jagung manis dan bentuk tanaman jagung. Atribut pada kuadran IV seperti atribut ujung tongkol penuh (mepet) dan berat kemasan disebut sebagai atribut berlebih. Hasil CSI didapatkan nilai responden petani jagung manis yang merasa puas dengan indeks sebesar 78,44%.
English Abstract
Corn is the second staple food by most Indonesians. The highest corn production in 2016 in Indonesia is in East Java. East Java Province is one area that has the potential and opportunities as a national food barn. The corn production centers in East Java in 2015 are Tuban Regency, Jember Regency, Sumenep Regency, Kediri Regency and Blitar Regency. Corn production centers in Kediri one of them located in Pare District. Agricultural potential in Pare sub-district is rice and second plant after rice. The often cultivated second plant after rice is sweet corn. Sweet corn is a commodity that demand is always there and the price is more expensive than ordinary corn. The problems faced by farmers in Pare district are the number of sweet corn seeds in circulation that have been produced by seed companies in Indonesia that have not known farmers satisfaction based on the importance and level of performance. In addition, the types of seed brands that circulate in the market make it difficult for farmers to decide on the purchase of products to be planted, so farmers decide to follow the farmers who have managed to plant for fear of losing if trying new seeds. This will affect the farmer's satisfaction later. Based on this background, the objectives of this research are (1) to analyze suitability between level of importance and performance level of attribute of sweet corn seed product in Pare district. (2) To analyze the level of satisfaction of farmers on the attributes of sweet corn seed products in Pare district, Kediri Regency. Analytical methods used are among others (1) Importance Performance Analysis (IPA), and (2) Customer Satisfaction Index (CSI). The whole analysis is done with the help of Microsoft Excel 2016 and SPSS version 16. The result of the suitability between the level of performance and the level of importance by using the IPA analysis, the attribute of seeds of sweet corn brand Talenta there are 3 attributes that need to be improved which become the main priority (quadrant I) is plant resistance to pests, plant resistance to disease, and quantity of production. Satisfactory attributes are in quadrant II such as size / weights of cob, thickness / thinness of fruits, age of crop harvest and chimpanzee saving endurance needs to be maintained. Quadrant III has a low priority there are the attributes of the color of sweet corn seeds and the shape of corn crops. Attributes in the IV quadrant such as the full end cob attribute and the packaging weight are referred to as excess attributes. Results CSI got respondents value sweet corn farmers who are satisfied with the index of 78.44%.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FP/2018/562/051809673 |
| Uncontrolled Keywords: | Kepuasan, Benih, Jagung Manis |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.81 Sales management > 658.812 Customer relations |
| Divisions: | Fakultas Pertanian > Sosial Ekonomi Pertanian |
| Depositing User: | Nur Cholis |
| Date Deposited: | 29 Oct 2018 08:25 |
| Last Modified: | 19 Oct 2021 13:23 |
| URI: | http://repository.ub.ac.id/id/eprint/13185 |
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