Efforts to Build Personal Branding as a Fashion Influencer Through Social Media Instagram (Studies on Instagram account owner @ameliaelle)

Rizchulillah, Ninda Rachmatul (2018) Efforts to Build Personal Branding as a Fashion Influencer Through Social Media Instagram (Studies on Instagram account owner @ameliaelle). Sarjana thesis, Universitas Brawijaya.

Abstract

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English Abstract

This study discusses the building personal branding efforts. These efforts aimed to determine the strategies undertaken in the formation selebgram personal branding as a fashion influencers through social media on @ameliaelle instagram account. The concept used by the account owner is to form self-specialties, shape the uniqueness, display the characters, create perceptions, and keep the name of the account instagram @ameliaelle. This research uses qualitative descriptive approach. Data collection techniques used were in-depth interviews and observations online. The result of this research is there motivation in doing personal branding to achieve desired goals. Among them motivation, build credibility, increase confidence, got many followers and likes, opening the endorsement services, formed a distinct and unique in order to expand cooperation with another fashion influencer.

Item Type:	Thesis (Sarjana)
Identification Number:	SKR/FIS/2018/240/051803640
Uncontrolled Keywords:	Personal Branding, Personal Branding Strategy, Personal Branding Motivation, Instagram Account @ ameliaelle
Subjects:	300 Social sciences > 302 Social interaction > 302.2 Communication > 302.23 Media (Means of communication) > 302.231 Digital media
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
Depositing User:	Budi Wahyono Wahyono
Date Deposited:	18 May 2018 07:40
Last Modified:	25 Oct 2021 04:52
URI:	http://repository.ub.ac.id/id/eprint/10722

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