Syafaat, Muhammad Arief (2017) Pengaruh Ambient Condition, Spatial Layout and Functionality, dan Signs, Symbols and Artefacts terhadap Impulse Buying di Sardo Swalayan (Studi Kasus Mahasiswa Universitas Brawijaya Yang Pernah Melakukan Pembelian Di Sardo Swalayan). Sarjana thesis, Universitas Brawijaya.
Abstract
Impulse buying atau yang lebih dikenal dengan pembelian yang tak terencana (dilakukan secara spontan) yaitu tindakan pembeli yang dilakukan tanpa memiliki hasrat untuk melakukan suatu tindakan pembelian atau niat untuk membeli yang akan terbentuk sebelum memasuki kedalam took. Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel Impulse buying yang terdiri dari Ambient Condition, Spatial Layout & Functionality, dan Signs, Symbols, and Artefacts. Penelitian ini ditujukan kepada mahasiswa Universitas Brawijaya yang pernah melakukan pembelian di Sardo Swalayan. Populasi penelitian adalah mahasiswa Universitas Brawijaya yang pernah melakukan pembelian di Sardo Swalayan. Penelitian ini menggunakan 259 sampel yang di peroleh purposive sampling. Analisis penelitian menggunakan uji regresi linier berganda dengan menggunakan program SPSS. Hasil penelitian ini menunjukkan bahwa variabel Ambient Condition memiliki nilai yang signifikan dan bernilai positif terhadap Impulse Buying yaitu 0,001 Sedangkan variabel Spatial Layout & Functionality memiliki nilai yang signifikan dan bernilai positif terhadap Impulse Buying yaitu 0,000, dan variabel Signs, Symbols, and Artefacts memiliki nilai yang signifikan akan tetapi bernilai positif terhadap Impulse Buying yaitu 0,015.
English Abstract
Impulse buying, better known as unplanned (spontaneous) purchase, is the act of buyers without the desire or intention to purchase before entering the store. This study aims at determining the effect of Impulse buying variables, consisting of ambient condition, spatial layout & functionality, and signs, symbols, and artefacts. This study is conducted on students of Brawijaya University Students Having Purchased at Sardo Supermarket. The population of the study is students of Brawijaya University Students Having Purchased at Sardo Supermarket. This study uses 259 samples selected through purposive sampling. The analysis uses multiple linear regression in SPSS. The results show that Ambient Condition is significantly positive to impulse buying at 0,001. Spatial layout and functionality is significantly positive to impulse buying at 0,000. Signs, symbols, and artefacts is significantly positive to impulse buying at 0.015.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2017/473/051708947 |
| Uncontrolled Keywords: | Ambient Condition, Spatial Layout & Functionality, Signs, Symbols, and Artefacts, Impulse Buying. |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 2 Consumer behavior |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 02 Oct 2017 02:44 |
| Last Modified: | 11 Nov 2020 03:57 |
| URI: | http://repository.ub.ac.id/id/eprint/3031 |
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