Aeni, Siti Nur (2018) Faktor Penentu Minat Penggunaan E-Commerce Shopee Untuk Pembelian Online Menggunakan Model TAM (Technology Acceptance Model). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menganalisa faktor-faktor yang mempengaruhi minat penggunaan e-commerce Shopee dengan menggunakan model Technology Acceptance Model (TAM). Penelitian ini menggunakan metode survei untuk memperoleh data. Responden yang digunakan dalam penelitian ini sebanyak 100 mahasiswa Fakultas Ekonomi dan Bisnis Universitas Brawijaya yang pernah melakukan transaksi di e-commerce Shopee. Peneliti menggunakan Partial Least Square (PLS) versi 3.2.3 untuk menguji data penelitian. Hasil penelitian menunjukkan bahwa minat penggunaan e-commerce Shopee untuk pembelian online dipengaruhi oleh variabel persepsi manfaat (perceived usefullness) sedangkan variabel persepsi kemudahan penggunaan (perceived easy of use) dan persepsi keamanan tidak memiliki pengaruh terhadap minat penggunaan ecommerce Shopee untuk pembelian online.
English Abstract
This study tries to examine the factors that influence the intention of using Shopee e-commerce for online purchasing by modifiying Technology Acceptance Model (TAM). The data are collected through a survey towards 100 students of the Faculty of Economics and Business, University of Brawijaya, who have once used and transacted using Shopee e-commerce and are analyzed by Partial Least Square (PLS) ver. 3.2.3. The result of the study shows that the intention of using Shopee e-commerce for online purchasing is influenced by perceived usefulness; whereas, perceived easy of use and perceived security have no effect on the respondents’ intention.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2018/450/051809241 |
| Uncontrolled Keywords: | Persepsi manfaat, persepsi kemudahan penggunaan, persepsi keamanan, Technology Acceptance Model (TAM), minat, e-commerce, pembelian onlinePerceived usefulnes, Perceived easy-of-use, Perceived security, Technology Acceptance Model (TAM), Intention, E-commerce, Online purchasing. |
| Subjects: | 300 Social sciences > 381 Commerce (Trade) > 381.1 Marketing channels > 381.14 Retail channels by merchandising pattern > 381.142 Teleshopping |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 19 Jun 2019 02:08 |
| Last Modified: | 20 Oct 2021 08:01 |
| URI: | http://repository.ub.ac.id/id/eprint/164391 |
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