Raodhany, Muhammad (2018) Analisi Peningkatan Brand Awareness Teknik Industri Menggunakan SWOT dan Quantitative Strategic Planning Matrix (QSPM) (Studi Kasus: Jurusan Teknik Industri, Universitas X, Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Terdapat banyak Perguruan Tinggi di Indonesia yang memiliki Jurusan Teknik Industri, hingga pada tahun 2015 Program Studi Teknik Industri terdaftar di 187 universitas. Salah satu universitas negeri yang memiliki Jurusan Teknik Industri adalah Universitas X. Jurusan Teknik Industri Universitas X telah mendapatkan akreditasi A, sekalipun begitu publik belum mengetahui dan paham apa itu Teknik Industri pada Universitas X. Hanya terdapat 6 dari 100 orang responden yang ingin masuk Jurusan Teknik Industri Universitas X, dan sebanyak 54% tidak mengerti jurusan–jurusan yang ada pada Fakultas Teknik Universitas X, berdasarkan kuesioner yang disebar. Pada penelitian ini dilakukan strategi SWOT dan QSPM agar mampu menganalisis bagaimana meningkatkan tingkat brand awareness pada Teknik Industri Universitas X. Penyebaran kuesioner pertama digunakan untuk mengetahui dimana letak brand awareness pada Jurusan Teknik Industri Universitas X dengan responden anak SMA. Penyebaran kuesioner kedua dilakukan untuk mengetahui apakah faktor internal atau eksternal yang terdapat dalam Jurusan Teknik Industri Universitas X menjadi kekuatan atau kelemahan. Dengan adanya faktor internal dan eksternal, maka strategi SWOT dapat dilaksanakan. Hal tersebut dikarenakan Jurusan Teknik Industri Universitas X berada pada kuadran 1 sehingga dapat digunakan strategi SO yang selanjutnya dimasukkan kedalam QSPM. Strategi SO merupakan hal yang tepat untuk dilakukan oleh Jurusan Teknik Industri Universitas X berdasarkan analisa SWOT. Strategi–strategi tersebut antara lain: 1) mensosialisasikan pencapaian JTI UX yang sudah terakreditasi A dan IPK rata-rata diatas 3 kepada calon mahasiswa. 2) meningkatkan jumlah dosen yang telibat Joint Research pada dosen S2 dan S3. 3) meningkatkan akreditasi menjadi level Internasional. 4) menambah jumlah kerja sama dengan industri Internasional. 5) menambah dan memperluas kerja sama dibidang pendidikan, penelitian, dan pengabdian kepada masyarakat dengan pihak eksternal baik ditingkat nasional maupun internasional. 6) menjadikan lulusan Teknik Industri yang berada pada industri nasional atau internasional untuk membantu mengisi kuliah tamu pada Jurusan Teknik Industri Universitas X. Berdasarkan analisis metode QSPM, strategi yang sangat disarankan ialah meningkatkan akreditasi menjadi level Internasional. Strategi lainnya yang dianjurkan adalah menambah dan memperluas kerja sama dibidang pendidikan, penelitian, dan pengabdian kepada masyarakat dengan pihak eksternal, baik ditingkat nasional atau internasional, dan meningkatkan jumlah dosen yang terlibat joint research pada dosen S2 dan S3.
English Abstract
There are many universities in Indonesia that has The Department of Industrial Engineering of University X, the recent year of 2015 Industrial Engineering Major are registered in 187 universities. One of the universities that has Department of Industrial Engineering is the University X. The Department of Industrial Engineering of University X has got A accreditation, however the general public still not known and understand what it is The Department of Industrial Engineering of University X. There are only 6 out of 100 respondents who want to enter the Department of Industrial Engineering in University X, and 54% did not understand what is The Department of Industrial Engineering of University X, based on the distributed questionnaires. The research implemented SWOT and QSPM strategy which is conducted in order to be able to assess the increasing level of brand awareness in The Department of Industrial Engineering of University X. The first of the questionnaire distribution is to know the curent existence of brand awareness of The Department of Industrial Engineering of University X with the respondents are high school students. The second questionnaire was conducted to find out whether internal or external factors that exist within the Department of Industrial Engineering of University X may become strength or weaknesses. With the internal and external factors that has been provided, SWOT strategy can be implemented. Such action are implemented because the Department of Industrial Engineering University X is positioned within the first quadrant which the SO strategy can be used and assigned to the QSPM. SO strategy is the right thing to be done by the Department of Industrial Engineering University X based on SWOT Analysis. Strategy such strategy includes: 1) socializing the achievement of The Department of Industrial Engineering of University X which has been accredited A and has GPA average above 3 to the prospective students. 2) increasing the number of lecturers involved on Joint research to lecturers post-graduate and doctorate program. 3) achieving international level accreditation. 4) increase the number of cooperation with International industry. 5) increase and concurrent cooperation in the field of education, research, and community service with external parties both national and international level. 6) to make Industrial Engineering graduates who are in national or international industry to help fill guest lecture at Department of Industrial Engineering University X. based on QSPM method the highly recommended strategy is to increase the accreditation to the international level. Other recommended strategies are the improvement and sharing of cooperation in the field of education, research, and community service with external parties, both at national and international levels, and increasing number of lecturers involved in joint research on the lecturers of post-graduate and doctorate program.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FT/2018/60/051800784 |
| Uncontrolled Keywords: | QSPM, SWOT, Teknik Industri, Universitas X |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.82 Sales promotion > 658.827 Use of brands and trademarks |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 04 Apr 2018 01:14 |
| Last Modified: | 18 Oct 2021 02:32 |
| URI: | http://repository.ub.ac.id/id/eprint/9122 |
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