Mucharoro, Hanim (2017) Pengaruh Brand Image, Brand Trust, Dan Perceived Value Terhadap Brand Loyalty Pada Pelanggan Klinik Kecantikan Nanisa Beauty And Dental Clinic Di Kota. Sarjana thesis, Universitas Brawijaya.
Abstract
Peranan Brand merupakan salah satu faktor penting dalam kegiatan pemasaran dengan menawarkan produk dan jasa. Brand bukan sekedar sesuatu yang dapat menampilkan nilai fungsionalnya, melainkan juga dapat memberikan nilai tertentu dalam lubuk hati atau benak konsumen. Tujuan penelitian ini untuk menganalisis pengaruh dari brand image, brand trust, dan perceived value terhadap brand loyalty pada pelanggan klinik kecantikan Nanisa Beauty and Dental Clinic di Kota Sidoarjo. Penelitian ini menggunakan 140 sampel dengan metode non-probability sampling dengan teknik purposive sampling. Metode analisis data yang digunakan adalah analisis regresi linear berganda menggunakan SPSS 20.0 for windows. Hasil penelitian menunjukkan bahwa variabel brand image (X1) berpengaruh signifikan terhadap variabel brand loyalty (Y) dengan nilai signifikan yaitu 0,000. brand trust (X2) berpengaruh signifikan terhadap variabel brand loyalty (Y) dengan nilai signifikan yaitu 0,000 dan perceived value (X3) berpengaruh signifikan terhadap variabel brand loyalty (Y) dengan nilai signifikan yaitu 0,002.
English Abstract
The role of the Brand is one of the important factor in marketing activities by offering products and services. Brand is not just something that can display the value of its current status, but can also provide a specific value in the hearts or minds of the customer. The purpose of this research was to analyze the effect of brand image, brand trust, and perceived value againts brand loyalty on customer clinics beauty Nanisa Beauty and Dental Clinic in the town of Sidoarjo. This research uses 140 samples with nonprobability sampling methods with purposive sampling technique. Methods of data analysis used was multiple linear regression analysis using SPSS 20.00 for windows. The result showed that the brand image of variable (X1) influential variables significantly to brand loyalty (Y) with significant value i.e 0,000. Brand trust (X2) influential variables significantly to brand loyalty (Y) with significantly to brand loyalty (Y) with significant value i.e 0,000 and preceived value (X3) significant influential variable againts brand loyalty (Y) with significant value i.e 0,002.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2017/645/051710620 |
| Uncontrolled Keywords: | brand image, brand trust, perceived value, brand loyalty, brand image, brand trust, perceived value, brand loyalty |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.82 Sales promotion > 658.827 Use of brands and trademarks |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 30 Nov 2017 02:52 |
| Last Modified: | 17 Nov 2020 01:44 |
| URI: | http://repository.ub.ac.id/id/eprint/6261 |
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