Latif, Cynthia Sari (2017) Minat Individu Terhadap Penggunaan Mobile Banking: Pendekatan Modifikasi Technology Acceptance Model (TAM). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menguji pengaruh persepsi kegunaan, kemudahan penggunaan, persepsi kredibilitas, kepercayaan, kualitas sistem dan pengaruh sosial terhadap minat dalam penggunaan mobile banking dengan memodifikasi model Technology Acceptance Model (TAM). Objek penelitian ini adalah nasabah Bank BUMN yang menggunakan mobile banking di Kota Malang. Sebanyak 150 data berhasil dikumpulkan menggunakan metode survey dengan teknik convenience sampling. Analisis data dilakukan dengan menggunakan Teknik statistika Partial Least Square (PLS) dengan aplikasi SmartPLS versi 2.0. Hasil pengujian menunjukkan bahwa persepsi kegunaan, persepsi kredibilitas, kepercayaan, kualitas sistem dan pengaruh sosial berpengaruh positif terhadap minat dalam penggunaan mobile banking, sedangkan kemudahan penggunaan tidak berpengaruh positif terhadap minat dalam penggunaan mobile banking
English Abstract
This study examines the influence of perceived usefulness, ease of use, perceived credibility, trust, system quality, and social influence on the intention to use mobile banking viewed from modified Technology Acceptance Model (TAM) approach. The research object is the mobile banking customer of Indonesian stateowned banks in Malang city. The data are collected through a survey towards 150 respondents selected by convenience sampling technique. The results of the analysis using the application of SmartPLS version 2.0 for Partial Least Square show that perceived usefulness, perceived credibility, trust, system quality and social influence positively influence the intention to use mobile banking; meanwhile, ease of use has no positive effect on such an intention.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2017/394/051708868 |
| Uncontrolled Keywords: | Minat Dalam Penggunaan Mobile Banking, Persepsi Kegunaan, Kemudahan Penggunaan, Persepsi Kredibilitas, Kepercayaan, Kualitas Sistem, Pengaruh Sosial, Technology Acceptance Model (TAM), Partial Least Square (PLS) |
| Subjects: | 300 Social sciences > 332 Financial economics > 332.1 Banks > 332.17 Banking services > 332.178 Special banking services |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 19 Sep 2017 07:10 |
| Last Modified: | 11 Sep 2020 06:04 |
| URI: | http://repository.ub.ac.id/id/eprint/2720 |
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