Determinan Minat Perilaku E-Commerce dengan Model Decomposed Theory of Planned Behavior

Anggraini, Rosalina Yuri and Dr. Bambang Purnomosidhi,, SE., MBA, Ak. and Dr. Bambang Hariadi,, M. Ec., Ak (2014) Determinan Minat Perilaku E-Commerce dengan Model Decomposed Theory of Planned Behavior. Magister thesis, Universitas Brawijaya.

Abstract

Studi ini bertujuan untuk memprediksi dan mengidentifikasi determinan minat perilaku pada E-Commerce. Konstruk dan sub-konstruk pada studi ini adalah persepsi kegunaan, persepsi kemudahan penggunaan, kepercayaan, kompatibilitas, pengaruh interpersonal, pengaruh eksternal, keyakinan sendiri, kondisi fasilitas, sikap, norma subjektif, persepsi kontrol perilaku, dan minat perilaku. Studi ini merupakan replikasi dan pengembangan model Decomposed Theory of Planned Behavior dari studi sebelumnya. Studi ini menggunakan metode survey dalam pengambilan data. Sampel studi ini adalah mahasiswa S1, S2, S3, dan PPAk FEB UB yang berminat untuk melakukan pembelian barang dan jasa melalui E-Commerce. Sebanyak 333 data dapat diolah dengan menggunakan smartPLS. Hasil studi ini adalah persepsi kegunaan, persepsi kemudahan penggunaan, kepercayaan, dan kompatibilitas memengaruhi sikap. Pengaruh interpersonal dan pengaruh eksternal memengaruhi norma subjektif. Keyakinan sendiri dan kondisi fasilitas memengaruhi persepsi kontrol perilaku. Sikap, norma subjektif, dan persepsi kontrol perilaku memengaruhi minat perilaku pembelian melalui E-Commerce.

English Abstract

This study aims to predict and identify the determinants of behavioral intention in E-Commerce. The constructs and sub-construct that affect behavioral intention in this study is the perceived usefulness, perceived ease of use, trust, compatibility, interpersonal influence, external influence, self efficacy, facility of condition, attitudes, subjective norm, and perceived behavioral control. This study is a replication and development of a Decomposed Theory of Planned Behavior model from previous studies. This study used a survey method in gather my data. Samples of this study are the S1, S2, S3, dan PPAk FEB UB who are intention to make purchases of goods and services through E-Commerce. A total of 333 data can be processed using smartPLS. The result of this study are perceived usefulness, perceived ease of use, trust, and compatibility have a positive influece on attitudes. Interpersonal and external influece have a positive influence on subjective norm. Self efficacy and fasility of condition have a positive influence on perceived behavioral control. Attitudes, subjective norm, and perceived behavioral control have a positive influence on behavioral intention.

Item Type:	Thesis (Magister)
Identification Number:	TES/658.872/ANG/p/2014/041812056
Uncontrolled Keywords:	E-COMMERCE
Subjects:	600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.872 Telemarketing and direct marketing
Divisions:	S2/S3 > Doktor Ilmu Akuntansi, Fakultas Ekonomi dan Bisnis
Depositing User:	soegeng sugeng
Date Deposited:	07 Oct 2022 02:30
Last Modified:	07 Oct 2022 02:30
URI:	http://repository.ub.ac.id/id/eprint/195413

Text Rosalina Yuri Anggraini.pdf Download (5MB)

Actions (login required)

View Item