Analisis Strategi Pengembangan Usaha Marning Jagung dengan Pendekatan BMC dan Integrasi SWOT-AHP (Studi Kasus di Usaha Kecil Sofia, Kota Malang)

Purwina P., Yurike Heyling Isti Azizca and Dr. Siti Asmaul Mustaniroh, STP. MP and Mas’ud Effendi, STP. MP (2020) Analisis Strategi Pengembangan Usaha Marning Jagung dengan Pendekatan BMC dan Integrasi SWOT-AHP (Studi Kasus di Usaha Kecil Sofia, Kota Malang). Sarjana thesis, Universitas Brawijaya.

Abstract

UKM marning jagung banyak berada di Desa Pandanwangi, Kecamatan Belimbing, Kota Malang, dimana salah satunya yaitu usaha kecil Sofia. Usaha kecil Sofia memiliki permasalahan diantaranya banyaknya kompetitor, desain kemasan kurang menarik, sumber daya kurang terampil dan sulit pemasaran online sehingga perlu melakukan perencanaan strategi pengembangan usaha. Penelitian ini bertujuan untuk mengidentifikasi model bisnis di usaha kecil Sofia menggunakan pendekatan BMC dan selanjutnya dilakukan penyusunan alternatif strategi pengembangan usaha. Metode yang digunakan dalam penelitian yaitu analisis SWOT untuk menyusun alternatif strategi dan AHP untuk menentukan prioritas alternatif strategi.

English Abstract

Many corn marning SMEs are in Pandanwangi Urban Village, Belimbing Sub-District, Malang City, where one of them is Sofia's small business. Sofia's small businesses have problems including many competitors, less attractive packaging designs, less skilled resources and difficult online marketing so they need to plan business development strategies. This study aims to identify business models in small businesses in Sofia using the BMC approach and subsequently making alternative business development strategies. The method used in this research is SWOT analysis to develop alternative strategies and AHP to determine priorities for alternative strategies.

Item Type:	Thesis (Sarjana)
Identification Number:	0520100168
Uncontrolled Keywords:	BMC, Marning jagung, Pengembangan usaha, BMC, Business Development, Corn marning.
Subjects:	300 Social sciences > 338 Production > 338.1 Agriculture > 338.16 Production efficiency
Divisions:	Fakultas Teknologi Pertanian > Teknologi Industri Pertanian
Depositing User:	Zainul Mustofa
Date Deposited:	13 Jul 2022 06:23
Last Modified:	08 Oct 2024 07:03
URI:	http://repository.ub.ac.id/id/eprint/192001

Text Yurike Heyling Isti Azizca Purwina Putri.pdf Download (2MB)

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