Indrajaya, Sonny (2019) Pengaruh Brand Halal, Kualitas Pelayanan, Kesan, Terhadap Loyalitas Wisatawan Melalui Kepuasan Wisatawan Sebagai Variabel Intervening (Studi Wisata Kuliner Halal Di Kota Tangerang Selatan). Doctor thesis, Universitas Brawijaya.
Abstract
Penelitian inimenguji dan menganalisis penerapan brand halal, kualitas pelayanan, kesan terhadap kepuasan wisatawan dan loyalitas wisatawan di kota Tangerang Selatan, gunanya untuk mendapatkan hasil uji untuk menjadikan Kota Tangerang Selatan menjadi kota wisata kuliner. Data yang dikumpulkan berasal dari kuesioner yang diisi oleh wisatawan kuliner yang bertempat tinggal di Kota Jakarta, Tangerang, Serang dan Bogor. Data yang yang dianalisis sebanyak 380 kuesioner dengan memakai teknik Wrap Partial Least Square (Warp PLS). Hasil menunjukan bahwa : Penerapan brand halal tidak memberi peningkatan kepuasan wisatawan,. Penerapan kualitas pelayanan dan kesan wisatawan memberi peningkatan dan signifikan terhadap kepuasan wisatawan. Penerapan brand halal tidak memberi peningkatan loyalitas wisatawan, untuk hasil penerapan kualitas pelayanan dan kesan memberi peningkatan dan siginifikan terhadap loyalitas wisatawan. Penerapan kepuasan wisatawan memberi peningkatan dan signifikan loyalitas wisatawan. Penerapan brand halal, kualitas pelayanan, kesan memberi peningkatan dan signifikan terhadap loyalitas wisatawan melalui kepuasan wisatawan.
English Abstract
This study examines and the direct effect of halal brands, service quality, and image on tourist satisfaction, analyzes the indirect effect of halal brand, service quality, and image on tourist loyalty with the nediation of tourist satisfaction, and analyze the influence of halal brand, analyze the direct effect of halal and image on loyalty of tourist to halal culinary tour in South Tangerang city. The data was collected came from questionnaires distributed to culinary tourist who live in Jakarta, Tangerang, serang and Bogor, from which 380 questionnairesusing Wrap Partial Least Squrare technique. The study finds that halal brand does not directly and significantly influence tourist satisfaction and that service quality and image directly and significantly influence tourist satisfaction. Furthermore, with the mediation of tourist satisfaction, halal brand does not significantly influence tourist loyalty, while service quality and image siginificantly influence tourist loyalty. In addition, the direct relationship between tourist satisfaction and tourist loyalty is strong and significant. Finally, halal brand, service quality, image have a direct and significant influence on tourist loyalty.
Other obstract
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| Item Type: | Thesis (Doctor) |
|---|---|
| Identification Number: | DIS/658.827/IND/p/2019/061907653 |
| Uncontrolled Keywords: | brand halal, kualitas pelayanan, kesan, kepuasan wisatawan, loyalitas wisatawan,-halal brand, service quality, Image, tourist satisfaction, tourist loyalty |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.82 Sales promotion > 658.827 Use of brands and trademarks |
| Divisions: | S2/S3 > Doktor Ilmu Manajemen, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Endang Susworini |
| Date Deposited: | 10 Feb 2022 08:00 |
| Last Modified: | 10 Feb 2022 08:00 |
| URI: | http://repository.ub.ac.id/id/eprint/189697 |
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