Syahrini, Alya (2020) The Influence Of Price, Trust, And Sales Promotion On Purchase Intention Of Traveloka Mobile Application. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh dari harga, kepercayaan dan promosi penjualan terhadap minat pembelian pada Traveloka. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan dan pengaruh antara satu variable dengan variable lainnya melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 190 responden di mana penyebaran kuesioner dilaksanakan secara online. Sampel terdiri dari responden yang sudah pernah melakukan transaksi pada aplikasi mobile Traveloka. Data dianalisis dalam menggunakan Regresi Linier Berganda. Sedangkan uji hipotesis menggunakan uji t yang diolah dengan software SPSS ver. 20. Temuan hasil penelitian ini menunjukkan bahwa variable harga, kepercayaan, dan promosi penjualan memiliki pengaruh signifikan terhadap minat pembelian pada aplikasi mobile Traveloka. Implikasi penelitian ini adalah perlunya meningkatkan keterjangkauan harga dan promosi penjualan terhadap minat pembelian pada aplikasi mobile Traveloka.
English Abstract
This research aim is to discover the influence of price, trust, and sales promotion towards the purchase intention of Traveloka mobile application. The type of this research is an explanatory research which explains the relationship and the influence among one variable and another through the hypothesis testing. This research used a sample of 190 respondents where the survey was shared through online. The sample of this research consisted of the respondents who had already made transactions on Traveloka mobile application. The data analysis used in this research was the Multiple Linear Regression Analysis and the hypothesis were tested using the t test which is processed through the SPSS software ver. 20. The finding of this study indicates that the Price, Trust, and Sales Promotion have a significant influence on the Purchase Intention of Traveloka mobile application. The implication of the findings of this study is that affordable prices and effective sales promotions are important to be considered to foster interest in purchasing Traveloka mobile application.
Other obstract
-
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0520020033 |
| Uncontrolled Keywords: | Harga, Kepercayaan, Promosi Penjualan, Minat Pembelian., Price, Trust, Sales Promotion, Purchase Intention. |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.81 Sales management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 07 Feb 2021 14:45 |
| Last Modified: | 11 Apr 2023 03:45 |
| URI: | http://repository.ub.ac.id/id/eprint/182725 |
![[thumbnail of DALAM MASA EMBARGO]](http://repository.ub.ac.id/style/images/fileicons/text.png) |
Text (DALAM MASA EMBARGO)
Alya Syahrini.pdf Restricted to Registered users only until 31 December 2023. Download (13MB) |
Actions (login required)
 |
View Item |