Pertiwi, Syafira Kurnia (2020) Analisis Pengaruh Sertifikasi Halal, Store Atmosphere dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen (Studi Kasus di Mie Kudusan Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Bisnis makanan berkembang semakin pesat mengikuti perkembangan zaman. Salah satu bisnis makanan berkembang pesat adalah mie. Mie adalah makanan alternatif pengganti beras yang banyak dikonsumsi masyarakat. Di Indonesia mie sudah cukup dikenal dan dapat dilihat dari banyaknya makanan khas daerah Indonesia dalam pembuatanya terdapat produk mie seperti Mie Kudusan Malang Penelitian ini bertujuan untuk mengetahui hubungan antara indikator sertifikasi halal, store atmosphere, kualitas pelayanan dan keputusan pembelian terhadap variabel latennya. Serta mengetahui hubungan dari sertifikasi halal, store atmosphere, kualitas pelayanan terhadap keputusan pembelian. Penelitian dilakukan di Mie Kudusan Malang. Pada penelitian ini peneliti mengambil sampel dengan jumlah 129 responden dengan menggunakan accidental sampling. Dalam penelitian ini terdapat 3 variabel dependen yaitu sertifikasi halal, store atmosphere dan kualitas pelayanan serta 1 variabel independen yaitu keputusan pembelian. Penelitian ini terdapat 2 model reflektif yaitu sertifikasi halal dan keputusan pembelian dan 2 model formatif yaitu store atmosphere dan kualitas pelayanan. Analisis data yang digunakan adalah Partial Least Square dengan software SPSS 22 dan SmartPLS 3.00. Hasil penelitian dilakukan menunjukkan bahwa indikator sertifikasi halal, store atmosphere, kualitas pelayanan dan keputusan pembelian dapat menjelaskan terhadap variabel latennya. Pada penelitian ini juga didapatkan hasil yaitu Y = 0.091X1 + 0.462X2 + 0.302X3 + 0.042. Pada hasil penelitian ini variabel sertifikasi halal tidak berpengaruh signifikan terhadap keputusan pembelian konsumen, tetapi memiliki hubungan positif terhadap keputusan pembelian dengan nilai koefisien 0.091 dan nilai p-value 0.193 ≥ 0.05. Pada variabel store atmosphere memiliki hubungan yang signifikan dan positif terhadap keputusan pembelian konsumen dengan nilai koefisien 0.462 dan nilai p-value ≤ 0.05. Pada variabel kualitas pelayanan memiliki hubungan yang signifikan dan positif terhadap keputusan pembelian konsumen dengan nilai koefisien 0.302 dan nilai pvalue ≤ 0.05.
English Abstract
Food business is growing rapidly following the development of the Times. One of the rapidly growing food business is noodles. Noodle is an alternative food substitute for rice that many people consume. In Indonesia noodles are well known and can be seen from the many local foods of Indonesia in the fact that there are noodle products such as Mie Kudusan Malang This research aims to determine the relationship between halal certification indicator, store atmosphere indicator, service quality indicator and purchase decision indicator of the variable. As well as knowing the relationship of halal certification, store atmosphere, quality of service to purchasing decisions. Research conducted in Mie Kudusan Malang. In this research researchers took samples by the number of 129 respondents using accidental sampling. In this study there are 3 dependent variables that are halal certification, store atmosphere and quality of service as well as 1 independent variable that is purchase decision. This research has 2 reflective models that are halal certification and purchase decision and 2 formative model that is store atmosphere and quality of service. The data analysis used is Partial Least Square with SPSS 22 software and SmartPLS 3.00. The results of the study showed that the halal certification, store atmosphere, service quality and purchase decision indicators can explain to the variable of the elements. In this study also obtained the result of Y = 0.091 X1 + 0.462 X2 + 0.302 X3 + 0.042. In the results of this research the halal certification variable have no significant effect on the decision of the consumer purchase, but have a positive relationship to the purchase decision with a coefficient value of 0.091 and the p-value 0.193 ≥ 0.05. In store atmosphere variable has a significant and positive relationship to the consumer purchase decision with a coefficient value of 0.462 and the p-value ≤ 0.05. The service quality variable have a significant and positive relationship to the consumer purchasing decision with a coefficient value of 0.302 and the pvalue ≤ 0.05.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FTP/2020/5/052002877 |
| Uncontrolled Keywords: | Sertifikasi Halal, Store Atmosphere, Kualitas Pelayanan, Keputusan Pembelian, Partial Least Square, Halal certification, Store Atmosphere, service quality, purchase decision, Partial Least Squar |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 3 Consumer attitudes, preferences, reactions |
| Divisions: | Fakultas Teknologi Pertanian > Teknologi Industri Pertanian |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 10 Aug 2020 06:42 |
| Last Modified: | 11 Apr 2023 02:18 |
| URI: | http://repository.ub.ac.id/id/eprint/181184 |
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Text (DALAM MASA EMBARGO)
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