Roziq, Muhammad (2019) Inovasi Produksi Gula Semut Sebagai Food Souvenir Khas Blitar Melalui Pendekatan Sociopreneurship. Sarjana thesis, Universitas Brawijaya.
Abstract
Desa Kemloko, Kecamatan Nglegok, Kabupaten Blitar merupakan salah satu sentra penghasil gula kelapa. Gula kelapa yang dihasilkan penduduk desa umumnya berkadar air tinggi sehingga masa simpannya pendek. Hal ini menyebabkan harga jualnya rendah dan lemahnya ekonomi penduduk Desa Kemloko. Nilai jual gula kelapa dapat ditingkatkan dengan cara mengolah gula kelapa menjadi gula semut yang kadar airnya lebih rendah (3%), masa simpannya lebih panjang (1 tahun), dan harga jualnya lebih tinggi (Rp 20.000/kg). Tujuan penelitian ini adalah memproduksi dan memasarkan gula semut, serta meningkatkan kesejahteraan pengrajin dan penduduk Desa Kemloko melalui sociopreneurship. Gula semut di sentra Desa Kemloko diproduksi dan dipasarkan oleh Usaha Mikro Kecil Menengah (UMKM) Rawayatha. Merk dagang gula semut yang dihasilkan adalah Yova Palm Sugar yang dipromosikan sebagai food souvenir khas Blitar. Yova Palm Sugar diproduksi melalui 3 metode yaitu direct processing, reprocessing tipe 1, dan reprocessing tipe 2. Kelayakan usaha dianalisa berdasarkan R/C ratio. Promosi dilakukan secara online maupun offline. Pemasaran Yova Palm Sugar dilakukan secara langsung kepada konsumen maupun bekerjasama dengan mitra seperti kedai 56 dan reseller. Pemanfaatan potensi gula kelapa menjadi gula semut oleh UMKM Rawayatha meningkatkan pendapatan pengrajin gula kelapa dari Rp65.000/hari menjadi Rp85.000/hari atau pendapatan berhasil ditingkatkan sebesar 30,7%. Yova Palm Sugar dipasarkan sebagai food souvenir khas Blitar dan mampu mencapai penjualan tertinggi yaitu 56 kotak Yova Palm Sugar dengan pendapatan Rp840.000,- dibandingkan metodeiii penjualan lain selama periode Juli-Desember 2018. Selain itu, UMKM Rawayatha berhasil menerapkan sociopreneurship dengan cara membeli bahan baku secara kontinyu dari pengrajin gula kelapa dengan harga lebih tinggi (Rp15.000,- hingga Rp 17.000,- per kilogram) dibandingkan harga beli dari tengkulak (Rp12.000,- hingga Rp 13.500,- per kilogram), serta menyerap tenaga kerja dari penduduk Desa Kemloko.
English Abstract
Kemloko Village, Nglegok Subdistrict, Blitar Regency is one of the centers producing coconut sugar. Coconut sugar produced by villagers is generally high in water so that the shelf life is short. This causes the selling price to be low and the economy of the residents of Kemloko Village is weak. The selling value of coconut sugar can be increased by processing coconut sugar into Palm Sugar with lower water content (3%), longer shelf life (1 year), and higher selling price (Rp 20,000 / kg). The purpose of this study is to produce and market Palm Sugar, as well as improve the welfare of craftsmen and residents of Kemloko Village through sociopreneurship. The Palm Sugar in the center of Kemloko Village is produced and marketed by the Rawayatha Micro Small and Medium Enterprises (MSMEs). The trademark of the Palm Sugar produced is Yova Palm Sugar which is promoted as a typical Blitar food souvenir. Yova Palm Sugar is produced through 3 methods namely direct processing, type 1 reprocessing, and type 2 reprocessing. Business feasibility is analyzed based on the R / C ratio. Promotion is done online and offline. Yova Palm Sugar marketing is done directly to consumers and in collaboration with partners such as 56 stores and resellers. The potential utilization of coconut sugar into palm sugar by MSMEs Rawayatha increases the income of coconut sugar craftsmen from Rp. 65,000 / day to Rp. 85,000 / day or income is increased by 30.7%. Yova Palm Sugar is marketed as a Blitar’s special food souvenir and is able to achieve the highest sales of 56 Yova Palm Sugar boxes with an income ofv Rp.840,000, - compared to other sales methods during the period July-December 2018. In addition, MSMEs Rawayatha succeed in applying sociopreneurship by buying continuous raw materials from coconut sugar craftsmen with higher prices (Rp 15,000 to Rp 17,000 per kilogram) compared to the purchase price of middlemen (Rp 12,000 to Rp 13,500 per kilogram) and absorbing labor from residents of Kemloko Village.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FTP/2019/140/052002098 |
| Uncontrolled Keywords: | Food Souvenir, Gula Semut, Sociopreneurship, Souvenir Food, Palm Sugar, Sociopreneurship |
| Subjects: | 600 Technology (Applied sciences) > 664 Food technology > 664.1 Sugar, syrup, their derived products |
| Divisions: | Fakultas Teknologi Pertanian > Teknologi Industri Pertanian |
| Depositing User: | Nur Cholis |
| Date Deposited: | 10 Aug 2020 06:44 |
| Last Modified: | 21 Oct 2021 04:13 |
| URI: | http://repository.ub.ac.id/id/eprint/181171 |
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