Cajuizi, Destialova Rully (2019) How Masculine Is Your Hero: A Semiotic Analysis Of Masculinity Representation In Avengers: Infinity War Film. Sarjana thesis, Universitas Brawijaya.
Abstract
Dalam beberapa tahun terakhir, film superhero selalu menjadi sangat populer bagi penonton. Film memungkinkan pembuatnya untuk mengartikulasikan keyakinan mereka dan menghadirkan perspektif lain tentang isu-isu tertentu kepada khalayak luas yang terdiri dari berbagai identitas. MCU memainkan peran penting dalam memproduksi film superhero yang sehingga membangun peran gender dalam masyarakat khususnya unsur maskulinitas yang mendominasi film tersebut. Penelitian ini mendemonstrasikan representasi maskulinitas dalam film Avengers: Infinity War dengan menggunakan perspektif semiotika John Fiske. Tujuannya adalah untuk menemukan makna maskulinitas yang terkonstruksi melalui karakter superhero. Hasilnya, ditemukan bahwa nilai-nilai maskulinitas dalam karakter superhero (Iron Man/Tony Stark, Captain America/Steve Rogers, dan Thor) sebagian besar relevan dengan empat tema hegemonik peran gender maskulin menurut Brannon. Ciri-ciri umum untuk mengukur tingkat kejantanan mengungkapkan bahwa sosok superhero kebanyakan diwakili oleh orang Amerika bule; pentingnya rambut wajah; relevansi kekuasaan, status, kekayaan, agresi, kekerasan, pengambilan risiko, dan pengorbanan pribadi. Padahal, penggambaran karakter tidak sepenuhnya mewakili tema karena perspektif laki-laki lain yang dibangun di masyarakat
English Abstract
In the past recent years, superhero films have always been a tremendeous popular for audience.Films allow the makers to articulate their beliefs and inpresenting another perspectives about certain issues to the broad audience consisting of various identities.MCU plays important role in producing superhero films which thereby build gender roles in society particularly the element of masculinity that dominates the film. This research demonstrates representations of masculinity in Avengers: Infinity War film using John Fiske’s perspective of semiotics. The purpose was to find the constructed meaning of masculinity through the superhero characters. As a result, it has been found that the masculinity values in superhero characters (Iron Man/Tony Stark, Captain America/Steve Rogers, and Thor) are mostly relevant with Brannon’s four themes of hegemonic masculine gender role. The common characteristics to measure the tier of masculinity revealed that the figure of superheroes mostly represented by Caucasian American people; the significance of facial hair; the relevance of power, status, wealth, aggression, violence, risk taking, and personal sacrifice. Though, the character’s portrayals were not wholly representing the themes since other different perspective of males built in the society.
Other obstract
-
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FISIP/2020/122/052003176 |
| Uncontrolled Keywords: | Film, semiotics, superhero, masculinity |
| Subjects: | 300 Social sciences > 302 Social interaction > 302.2 Communication |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 16 Oct 2020 15:05 |
| Last Modified: | 09 Dec 2021 02:10 |
| URI: | http://repository.ub.ac.id/id/eprint/180766 |
Preview |
Text
Destialova Rully Cajuizi (2).pdf - Published Version Download (6MB) | Preview |
Actions (login required)
 |
View Item |