Juwairiyah, Syaima (2019) Pengaruh Brand Image, Brand Trust Dan Perceived Price Terhadap Repurchase Intention Pada Tiket Maskapai Penerbangan Lion Air (Studi Pada Mahasiswa/I S1 Universitas Brawijaya Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui: (1) pengaruh brand image terhadap repurchase intention pada tiket maskapai penerbangan Lion Air, (2) pengaruh brand trust terhadap repurchase intention pada tiket maskapai penerbangan Lion Air dan (3) pengaruh perceived price terhadap repurchase intention pada tiket maskapai Lion Air. Jenis Penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antar variabel-variabelnya. Penelitian ini menggunakan 130 sampel, sampel tersebut merupakan Mahasiswa/i S1 Universitas Brawijaya Malang yang pernah menggunakan jasa maskapai penerbangan Lion Air. Pengambilan sampel dengan menggunakan teknik non-probability sampling dengan metode purposive sampling. Metode analisis data dalam pengujian instrumen penelitian dengan menggunakan alat bantu IBM SPSS Statistics ver.24 melalui tahapan Analisis Regresi Linier Berganda dan pengujian hipotesis. Hasil penelitian ini menunjukkan bahwa variabel brand image tidak berpengaruh secara signifikan terhadap repurchase intention. Variabel brand trust dan variabel perceived price berpengaruh secara signifikan terhadap repurchase intention pada tiket maskapai penerbangan Lion Air
English Abstract
This research aims to determine: (1) the influence of brand image on repurchase intention in the Lion Air airlines ticket, (2) the influence of brand trust on repurchase intention in the Lion Air airlines ticket and (3) the influence of perceived price on repurchase intention in the Lion Air airlines ticket. The type of research is explanatory research that explains the causal relationship between variables. This study uses a sample of 130 individual respondents of Undergraduate Student of Universitas Brawijaya who had been used Lion Air airlines before. Sampling using non-probability sampling techniques with the purposive sampling method. Data analysis method in testing research instruments using IBM SPSS Statistics ver.24 through the stages of Multiple Linear Regression Analysis and hypothesis testing. The results of this research indicate that the brand image variable has an insignificant influence on repurchase intention. Brand trust variable and perceived price variable have a significant influence on repurchase intention in the Lion Air airlines ticket.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FEB/2019/378/051908006 |
| Uncontrolled Keywords: | Brand Image, Brand Trust, Perceived Price, Repurchase Intention, : Brand Image, Brand Trust, Perceived Price, Repurchase Intention |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.82 Sales promotion > 658.827 Use of brands and trademarks |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 17 Sep 2020 14:21 |
| Last Modified: | 25 Sep 2020 14:03 |
| URI: | http://repository.ub.ac.id/id/eprint/174626 |
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