Sari, Nita Dwi Puspita (2019) The Influence Of Prices Promotion And E-Service Quality On Customer Repurchase Intention Of Traveloka: Study On Traveloka Users In Indonesia. Sarjana thesis, Universitas Brawijaya.
Abstract
Penulisan penelitian ini memiliki tujuan untuk mengetahui pengaruh Price Promotion dan E-Service Quality melalui dimensi Efficiency, System Availability, Fulfilment, serta Privacy terhadap Repurchase Intention pelanggan Traveloka di Indonesia. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel yang ada melalui pengujian hipotesis. Penelitian ini menggunakan sampel responden sebanyak 262 orang yang telah melakukan transaksi menggunakan aplikasi Traveloka selama 2 tahun hingga sekarang, dengan kriteria usia antara 19 hingga 34 tahun. Teknik sampling yang digunakan adalah teknik non-probability sampling dengan menggunakan metode purposive sampling. Uji hipotesis yang dilakukan menggunakan uji t atau nilai t-statistic. Alat analisis data yang digunakan adalah Partial Least Square (PLS) dan dibantu dengan software SmartPLS 3.2.7. Hasil analisis yang didapat dalam penelitian ini adalah empat variabel pada penelitian ini yaitu Price Promotion, Efficiency, Fulfilment dan Privacy memiliki pengaruh yang signifikan terhadap Repurchase Intention pelanggan Traveloka dengan Fulfilment menjadi variabel yang dominan dan System Availability tidak memiliki pengaruh yang signifikan
English Abstract
This study aims to determine the effect of Price Promotion and E-Service Quality through Efficiency, System Availability, Fulfillment, and Privacy on Repurchase Intention of Traveloka customers in Indonesia. This is an explanatory research that explains the causal relationship between the variables described through hypothesis testing. This study used a sample of 262 people who had made transactions using Traveloka application for 2 years until now, within the criterion between the ages of 19 and 34 years old. The sampling technique used is a non-probability sampling technique with purposive sampling method. Hypothesis testing is done using t test or t-statistic value. The data analysis tool used is Partial Least Square (PLS) and assisted with SmartPLS 3.2.7 software. The results of the analysis obtained in this study are four variables in this study, namely Price Promotion, Efficiency, Fulfillment and Privacy have a significant influence on Repurchase Intention of Traveloka customers with Fulfilment being the dominant variable; whereas, System Availability does not have significant influence on repurchase intention of Traveloka customers.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FEB/2019/389/051907957 |
| Uncontrolled Keywords: | Price Promotion, E-Service Quality, Repurchase Intention, Traveloka, Price Promotion, E-Service Quality, Repurchase Intention, Traveloka |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.82 Sales promotion |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 09 Nov 2020 10:29 |
| Last Modified: | 11 Nov 2020 06:26 |
| URI: | http://repository.ub.ac.id/id/eprint/174418 |
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