Cameron, Adham (2019) Pengaruh Dining Atmosphere terhadap Kepuasan Konsumen (Survei pada Konsumen De Kleine Batu di Kota Batu). Sarjana thesis, Universitas Brawijaya.
Abstract
Tujuan penelitian ini adalah untuk mengetahui dan menjelaskan pengaruh kondisi sekitar (Ambience Condition), tata letak dan fungsionalitas (Space and Function) serta penanda, symbol dan artefak (Signs, Symbols and Artifacts) terhadap Kepuasan Konsumen pada café De Kleine Batu yang ada di kota Batu. Jenis penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Penelitian ini menggunakan data primer yang diperoleh dari laporan kuesioner yang disebarkan pada konsumen De Kleine Batu di kota Batu. Teknik analisis data dalam penelitian ini menggunakan metode Analisis Linier Berganda, uji F dan uji t dengan menggunakan aplikasi Statistical Product and Service Solution (SPSS) version 25 for windows. Hasil penelitian ini menunjukan terdapat pengaruh signifikan antara variable bebas Dining Atmosphere yang terdiri dari Ambience Condition (X1), Space and Function (X2) serta Signs, Symbols and Artifacts (X3) secara bersama-sama terhadap Kepuasan Konsumen (Y), hal ini terlihat dari hasil nilai sig. F (0,000) < sig. α (0,05), dan hasil koefisien determinasi (Adjusted R square) sebesar 0,555 atau setara dengan 55,5%. Secara parsial, terdapat pengaruh positif signifikan antara Ambience Condition (X1) terhadap Kepuasan Konsumen (Y), terdapat pengaruh positif signifikan antara Space and Function (X2) terhadap Kepuasan Konsumen, serta terdapat pengaruh positif signifikan antara Signs, Symbols and Artifacts (X3) terhadap Kepuasan Konsumen (Y). Hal ini terbukti pada seluruh variable bebas hasil nilai sig. t < sig. α yaitu 0,000 < 0,05.
English Abstract
The purpose of this reasearch is to find out and explain the influence of Dining Atmosphere, which has three variables such as Ambience Condition, Space and Function and Sign, Symbols and Artifact to De Kleine’s café atmosphere in Batu City. This research using purposive sampling as a sampling method. The result of this research will illustrate whether Customer Satisfaction can be influenced by Ambience Condition, Space and Function, and Signs, Symbols and Artifacts. The type of this research is explanatory research with a quantitative approach. This study uses primary data in a form of questionnaire. Data analysis technique using Multiple Linear Regression method, the F test and t test by SPSS version 25 application. The results of the research are simultaneously there is a significant influence between Dining Atmosphere consisting of variables Ambience Condition (X1), Space and Function (X2) and Sign, Symbols and Artifact (X3) on Customer Satisfaction (Y), this can be proven from the result of the sig value. F (0,000)< sig.α (0,05) and the results of the Determination Coefficient (Adjusted R Square) of 0,555 or equivalent to 55,5%. Partially, indicate positive significant influence of Ambience Condition (X1) on Customer Satisfaction (Y), positive significant influence of Space and Function (X2) on Customer Satisfaction (Y), and positive significant influence of Sign, Symbols and Artifact (X3) on Customer Satisfaction (Y). This is proven in all independent variables resulting from the sig value. t < sig. α. 0,000 < 0,05
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2019/525/051906652 |
| Uncontrolled Keywords: | Dining Atmosphere, Ambience Condition, Space and Function, Signs, Symbols and Artifacts, Kepuasan Konsumen-Dining Atmosphere, Ambience Condition, Space and Function, Signs, Symbols and Artifacts, Customer Satisfaction |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 3 Consumer attitudes, preferences, reactions |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 15 Oct 2019 08:48 |
| Last Modified: | 21 Oct 2021 05:39 |
| URI: | http://repository.ub.ac.id/id/eprint/172774 |
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