Dwiyan, Nisfu’ah Rizka (2019) Pengaruh Servicescape Terhadap Revisit Intention Yang Dimediasi Oleh Perceived Service Quality (Studi Pada Garden Thematic Cafe Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh servicescape dan perceived service quality terhadap revisit intention pada pengunjung garden thematic cafe di Kota Malang. Pengaruh yang ingin diketahui adalah pengaruh langsung maupun tidak langsung. Jenis penelitian ini adalah explanatory research yang menguji suatu hipotesis antara variabel satu dengan variabel lainnya yang saling berpengaruh. Penelitian ini menggunakan sampel sebanyak 110 responden dimana penyebaran kuesioner dilaksanakan secara online dan offline di Kota Malang. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Karakteristik responden yang diteliti memiliki kriteria usia minimal 17 tahun dan pernah mengunjungi garden thematic cafe yang ditentukan minimal satu kali. Analisis data menggunakan metode Partial Least Square (PLS) yang diolah dengan software SmartPLS 3. Dari hasil pengujian ini dapat disimpulkan bahwa variabel servicescape memiliki pengaruh langsung secara signifikan terhadap revisit intention. Serviscape juga memiliki pengaruh langsung secara signifikan terhadap perceived service quality. Perceived service quality memiliki pengaruh langsung secara signifikan terhadap revisit intention. Hasil pengujian juga menunjukkan bahwa servicescape memiliki pengaruh tidak langsung terhadap revisit intention yang dimediasi oleh perceived service quality.
English Abstract
This study aims to determine the effect of servicescape and perceived service quality on the revisit intention of visitors to the garden thematic cafe in Malang City. The effect that want to know is direct or indirect effect. This type of research is a explanatory research that tests a hypothesis between variables one with other variables that influence each other. This study used a sample of 110 respondents where questionnaires were carried out online and offline in Malang City. The sampling technique used was purposive sampling. Characteristics of respondents with a minimum age criteria of 17 years and have visited the garden thematic cafe which was determined at least once. Data analysis using Partial Least Square (PLS) method which is processed with SmartPLS 3 software. From the results of this test it can be concluded that the servicescape variable has a significant direct effect on revisit intention. Serviscape also has a significant direct effect on perceived service quality. Perceived service quality has a significant direct effect on revisit intention. The test results also indicate the indirect effect of servicescape on revisit intention mediated by perceived service quality
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FEB/2019/100/051906537 |
| Uncontrolled Keywords: | Servicescape, Perceived Service Quality, Revisit Intention,Servicescape, Perceived Service Quality, Revisit Intention. |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 14 Aug 2020 10:11 |
| Last Modified: | 14 Aug 2020 10:11 |
| URI: | http://repository.ub.ac.id/id/eprint/170343 |
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