Jaya, Karina Zalika (2019) Pengaruh Harga, Kualitas Produk, Dan Atmosfir Toko Terhadap Keputusan Pembelian Pada Miniso Mall Olympic Garden Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Tujuan penelitian ini adalah untuk menganalisis pengaruh harga, kualitas produk, dan atmosfir toko terhadap keputusan pembelian pada Miniso Mall Olympic Garden Malang. Data penelitian diambil melalui kuesioner dengan metode penelitian nonprobability sampling, yaitu purposive sampling pada 120 responden. Teknik analisis data yang dilakukan dalam penelitian ini adalah analisis regresi linier berganda. Uji statistik yang digunakan dalam penelitian ini meliputi uji instrumen, asumsi klasik dan hipotesis menggunakan uji t dan uji F. Hasil penelitian ini menunjukkan bahwa terdapat hubungan positif dan signifikan secara parsial dan simultan antara harga, kualitas produk, atmosfir toko terhadap keputusan pembelian.
English Abstract
This research was conducted to analyze the influence of price, product quality, and store atmosphere towards purchase decision on Miniso Mall Olympic Garden Malang. Research data was taken through questionnaire by using nonprobability sampling, i.e purposive sampling to 120 respondents. Data analytic technique conducted for this research is multiple linier regression analysis. Statistic tests conducted for this research are the test of instrument, classical assumption and hypothesis with t test and F test. The results of this research showed that price, product quality, and store atmosphere have partially and simultaneously positive and significant effect towards purchase decisions.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/EFB/2019/186/051903665 |
| Uncontrolled Keywords: | harga, kualitas produk, atmosfir toko, keputusan pembelian, Miniso, price, product quality, store atmosphere, purchase decision, Miniso |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.82 Sales promotion > 658.827 Use of brands and trademarks |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 23 Jul 2020 15:21 |
| Last Modified: | 21 Oct 2021 13:13 |
| URI: | http://repository.ub.ac.id/id/eprint/170134 |
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