Wiryananta, Kresna (2018) Analisis Interaksi Simbolik Dalam Pembentukan Logo Pt Velox Creative Indonesia. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian berjudul Analisis Interaksi Simbolik dalam Pembentukan Logo PT Velox Creative Indonesia. Membahas tentang pembentukan logo dan makna yang dibagi oleh founder (pendiri) Velox Creative. Penelitian menggunakan metode kualitatif deskritif serta sumber data yang digunakan wawancara dan dokumentasi. Secara umum penelitian ini berupaya untuk menjabarkan makna logo Velox Creative dipengaruhi founder berdasarkan atas makna – makna. Makna logo didapatkan dari berinteraksi dengan orang lain dan menciptakan sebuah hubungan sosial. Analisis interaksi simbolik menunjukan setiap bagian logo Velox Creative memiliki makna perusahaan periklanan cepat dan kreatif. Hasil penelitian ini, logo Velox Creative wujud pemikiran founder sebagai identitas visual perusahaan cepat dan kreatif. Logo terbentuk memiliki makna yang mendalam terhadap pengalaman founder di tempat kerja dahulu tentang manajemen waktu yang kurang baik sehingga klien banyak yang komplain dan membatalkan pesanan. Sehingga logo diharapkan mengambarkan sebuah perubahan dari founder untuk menciptakan perusahaan periklanan yang cepat dan kreatif
English Abstract
Research entitled The Symbolic Interaction Analysis in Logo of PT Velox Creative Indonesia. Discussing how formation of logos and meanings shared by founder Velox Creative. The research is also used descriptive qualitative methods and researcher use interviews and documentation to get data. In general, this research attempts to describe the construction of Velox Creative logo that the founder created based on some significance. The logo meaning came from interaction with other people who created social relationship. Symbolic analysis interaction shown in every part of Velox Creative logo has meaning of fast and creative advertising agency. The result of this research, Velox Creative logo has the founder visual ideas as the identity of creative and fast company. The logo formed to have deep meaning of the founder experience in other company where he work before, where time management is not good, and there is a lot of complaint and client canceling their order. Therefore, the founder expected this logo to portray the changes from the founder to create an advertising agency that fast, and creative
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIS/2018/1008/051900156 |
| Uncontrolled Keywords: | Logo, Interaksi Simbolik, dan Perusahaan Periklanan-Logo, Symbolic Interaction, and Advertising Agency |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.82 Sales promotion > 658.827 Use of brands and trademarks |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 26 Jul 2019 02:01 |
| Last Modified: | 25 Oct 2021 03:17 |
| URI: | http://repository.ub.ac.id/id/eprint/163374 |
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