Laila, Istichomatul (2018) Evaluasi Aktivitas Marketing Public Relations Dalam Meningkatkan Jumlah Kunjungan Wisatawan (Studi Kualitatif Deskriptif Pada Museum Angkut+ Movie Star Studio). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui mengevaluasi aktivitas marketing public relations Museum Angkut Movie Star Studio. Penelitian ini berjenis kualitatif deskriptif dengan metode kualitatif. Metode riset yang digunakan peneliti adalah metode non-partisipan. Teknik pemilihan informan dalam penelitian ini menggunakan snowball sampling. Teknik analisis yang digunakan peneliti adalah filling system. Hasil penelitian berdasarkan analisis data menunjukkan bahwa Museum Angkut hampir semua menjalankan aktivitas marketing public relations, namun aktivitas yang sudah dilakukan belum sepenuhnya sampai kepada sasaran tujuan. Hal ini terlihat dari respon yang diperoleh dari wisatawan yang berkunjung ke Museum Angkut. Selain itu, peneliti juga menemukan bahwa aktivitas marketing public relations belum dilakukan secara maksimal seperti publications belum adanya koran perusahaan dan majalah, events belum pernah mengadakan seminar, speeches belum pernah melakukan, public service activities Museum Angkut sudah melakukan namun dalam lingkup kecil yaitu hanya pada masyarakat sekitar Museum Angkut sehingga mempengaruhi keberhasilan aktivitas marketing public relations untuk meningkatkan jumlah kunjungan wisatawan.
English Abstract
This study aims to find out evaluate marketing public relations activities Museum Angkut Movie Star Studio. This research is qualitative descriptive type with qualitative method. The research method used by researchers is non-participant method. Informant selection technique in this research use snowball sampling. The analysis technique used by researchers is filling system. The result of research based on data analysis shows that Museum Angkut almost all run marketing public relations activities, but the activities that have been done not fully up to the goal goals. This is evident from the responses obtained from tourists visiting the Museum of Angkut. In addition, the researcher also found that public relations marketing activity has not been done maximally like publications not yet newspaper companies and magazines, events have never held seminars, speeches have never done, public service activities Museum Angkut has done but in a small scope that is only in the community around the Museum of Transportation, thus affecting the success of marketing public relations activities to increase the number of tourist visits.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIS/2018/550/051806958 |
| Uncontrolled Keywords: | Evaluasi Aktivitas, Museum Angkut, Marketing Public Relations-Activity Evaluation, Museum Angkut, Marketing Public Relations |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.802 General topics of marketing management |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 24 May 2019 02:01 |
| Last Modified: | 22 Oct 2021 02:19 |
| URI: | http://repository.ub.ac.id/id/eprint/163354 |
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