Yusita, Agnes Nursella Dwi (2018) Determinants Of Attitude And Influence On Intention Using Mobile Banking (M-Banking) System Using Technology Acceptance Model (Tam) Approach Presented In Partial Fulfillment Of The Requirements For The Degree Of Bachelor Of Economics And Business. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi attitude and intention dalam menggunakan layanan mobile banking dengan memodifikasi model Technology Acceptance Model (TAM) yang dikembangkan oleh Davis pada tahun 1989. Penelitian ini dilakukan di Fakultas Ekonomi dan Bisnis Universitas Brawijaya dengan menggunakan metode survei. Peneliti memperoleh respon sebanyak 206 orang Mahasiswa Jurusan Akuntansi Angkatan 2015-2017 yang menggunakan layanan mobile banking, dengan teknik purposive sampling dan metode yang digunakan ialah non-probability sampling. Analisis dilakukan dengan menggunakan Partial Least Square (PLS) dengan bantuan Software Smart PLS versi 2.0M3. Hasil analisis untuk model ini menunjukkan bahwa konstruk Perceived ease of use, perceived usefulness and perceived compatibility berpengaruh positif terhadap attitude untuk menggunakan layanan mobile banking. Attitude juga berpengaruh positif terhadap intention menggunakan mobile banking. Sebaliknya, konstruk perceived risk tidak mempengaruhi attitude menggunakan layanan mobile banking. Implikasi dari penelitian ini relevan bagi pihak managemen bank dan analisis mobile banking agar memperhatikan kembali faktor- faktor yang mempengaruhi intention individu seperti ease of use penggunaan, perceived risk and perceived compatibility dalam menerapkan dan mengembangkan transaksi mobile banking pada sistem perbankannya
English Abstract
This study aims to examine the factors that influence the attitude and intention in using mobile banking services by modifying the Model Acceptance Model (TAM) model developed by Davis in 1989. This research was conducted at the Faculty of Economics and Business Brawijaya University by using survey method. The researcher obtained response from 206 student of Accounting Department batch 2015-2017 who use mobile banking service. the sample was selected with purposive sampling technique and non-probability sampling. The analysis was performed using Partial Least Square (PLS) with the help of Smart Software PLS version 2.0M3. The analysis result shows that perceived ease of use, perceived usefulness and perceived compatibility construct positively influence attitude to use mobile banking services. Attitude also positively affects the intention of using mobile banking. Conversely, perceived risk constructs do not affect the attitude of using mobile banking services. The implications of this study are relevant to the bank management and mobile banking analysis to take into account factors affecting individual intentions such as ease of use, perceived risk and perceived compatibility in implementing and developing mobile banking transactions in the banking system.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2018/425/051809143 |
| Uncontrolled Keywords: | Technology Acceptance Model (TAM), Mobile Banking, Persepsi Resiko, Technology Acceptance Model (TAM), Mobile Banking, Perceived Risk, Intention. |
| Subjects: | 300 Social sciences > 332 Financial economics > 332.1 Banks > 332.17 Banking services |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 18 Apr 2019 02:24 |
| Last Modified: | 20 Oct 2021 06:20 |
| URI: | http://repository.ub.ac.id/id/eprint/162971 |
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