Lestari, Alfi Muflikhah (2017) Pengaruh Karakteristik Pedagang Dan Kunjungan Wisata Religi (Sebagai Variabel Moderating) Terhadap Pendapatan Pedagang (Studi Di Kawasan Wisata Religi Sunan Ampel Surabaya). Magister thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh karakteristik pedagang berdasarkan usia, pendidikan, modal, lama usaha dan tenaga kerja terhadap pendapatan pedagang dan mengetahui kunjungan wisata religi sebagai variabel moderating memoderasi hubungan pengaruh karakteristik pedagang terhadap pendapatan pedagang di kawasan wisata religi Sunan Ampel Surabaya. Penelitian ini menggunakan teknik disproportionate stratified random sampling dengan 70 responden pedagang. Data dianalisis menggunakan regresi moderasi dengan metode interaksi. Hasil penelitian menunjukan usia, modal dan tenaga kerja berpengaruh signifikan terhadap pendapatan pedagang sedangkan lama usaha dan pendidikan tidak berpengaruh signifikan terhadap pendapatan pedagang. Hasil penelitian tentang kunjungan wisata religi sebagai variabel moderating menunjukan kunjungan wisata religi memoderasi hubungan usia, modal dan lama usaha terhadap pendapatan pedagang sedangkan kunjungan wisata religi tidak memoderasi hubungan tenaga kerja dan pendidikan terhadap pendapatan pedagang.
English Abstract
This study aims to determine the influence of merchant characteristics based on age, education, capital, years in business and labor to the income of merchants and to know the effect of religious tourism as moderating variable that influence the Sunan Ampel religious tourism area of Surabaya. This research used disproportionate stratified random sampling technique with 70 merchants as respondent. Data were analyzed using moderation regression with interaction method. The results showed age, capital and labor have a significant effect on the merchant's income while the years in business and education have no significant effect on the merchant's income. The result of research on religious tourism visit as moderating variable shows religious tourism visit has a moderating effect to the relationship of age, capital and business time to the merchant's income. On the other hand this variable has no moderating effect on the relation of labor and education to the merchant's income.
| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | TES/381.092/LES/p/2017/041802298 |
| Uncontrolled Keywords: | SALESMAN AND SALESMANSHIP, TOURISM - RELIGIONS ASPECTS, INCOME |
| Subjects: | 300 Social sciences > 381 Commerce (Trade) > 381.092 Salesmen, Traders |
| Divisions: | S2/S3 > Doktor Ilmu Ekonomi, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Nur Cholis |
| Date Deposited: | 18 Dec 2018 06:29 |
| Last Modified: | 21 Mar 2022 07:36 |
| URI: | http://repository.ub.ac.id/id/eprint/162201 |
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