Fanani, Muhamad Zainul (2018) 2018, Pengaruh Store Atmosphere Terhadap Perilaku Pengunjung Pada Kafe La Aquanos Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Kota Malang merupakan kota terbesar kedua di Jawa Timur disebut juga sebagai kota pelajar karena banyaknya instansi pendidikan, dari pendidikan dasar sampai dengan pendidikan tinggi. Hal ini sejalan dengan jumlah remaja yang terdapat di Kota Malang total sebanyak 189.403 remaja yang terdiri dari 93.476 remaja putra dan 95.927 remaja putri. Jumlah remaja di Kota Malang yang cukup banyak ini menunjukkan adanya kebutuhan lain yang harus dipenuhi, yakni kebutuhan sosial untuk berkumpul dalam suatu kelompok. Kebutuhan sosial ini memberikan peluang bagi pengusaha dalam membangun bisnis yang meneyediakan fasilitas bagi para remaja dalam hal sosialisasi. Salah satu bisnis yang saat ini berkembang adalah bisnis kuliner baik itu resto maupun kafe. Di Kota Malang, salah satu kafe yang selalu ramai dikunjungi oleh remaja adalah Kafe La Aquanos. Lima elemen store atmosphere sebagai variabel penelitian yang didukung dengan hasil pengamatan behavioral mapping berupa person centered mapping dan placed centered mapping didapatkan bahwa setiap variabel memiliki pengaruh dengan tingkatan yang berbeda. Hal ini berdasarkan dari hasil temuan analisis statistika. Selanjutnya ,temuan mengenai pengaruh store atmosfer terhadap perilaku dibedakan menjadi pengaruh positif ataupun pengaruh negatif.
English Abstract
Malang is the second largest city in East Java as a place to study .Malang called as educational city which has many educational institution. This is in line with the number of adolescents in total Malang as many as 189.403 teenagers consisting of 93.476 boys and 95.927 girls. The number of adolescents in the city of Malang is a lot enough, which makes this as an indicator the existence of other needs that must be met, namely the social needs to gather in a group. This social need provides an opportunity for entrepreneurs in building businesses that provide facilities for youth in terms of socialization. One business that is currently developing is a culinary business both restaurant and cafe. In the city of Malang, one of the cafes that always busy visited by teenagers is La Aquanos Cafe. Five elements of store atmosphere as a research variable combined with behavioral mapping observation results in the form of person centered mapping and placed centered mapping found that each variable has influence with different levels. This according to to statistical result. In addition, the relation between store atmosphere and behavioral which give the effect divided into positif effect and negative effect.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FT/2018/552/051806782 |
| Uncontrolled Keywords: | behavioral mapping, Kafe La Aquanos, person and place centered mapping, store atmosphere behavioral mapping, La Aquanos Café, person and place centered mapping, store atmosphere |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing |
| Divisions: | Fakultas Teknik > Arsitektur |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 25 Oct 2018 03:26 |
| Last Modified: | 22 Oct 2021 07:07 |
| URI: | http://repository.ub.ac.id/id/eprint/12772 |
Preview |
Text
bab 5.pdf Download (94kB) | Preview |
Preview |
Text
bab 1.pdf Download (550kB) | Preview |
Preview |
Text
LAMPIRAN.pdf Download (686kB) | Preview |
Preview |
Text
DAFTAR PUSTAKA.pdf Download (301kB) | Preview |
Preview |
Text
LEMBAR AWAL.pdf Download (1MB) | Preview |
Preview |
Text
Muhamad Zainul Fanani.pdf Download (9MB) | Preview |
Preview |
Text
bab 2.pdf Download (1MB) | Preview |
Preview |
Text
bab 3.pdf Download (427kB) | Preview |
Preview |
Text
bab 4.pdf Download (5MB) | Preview |
Actions (login required)
 |
View Item |